Serena and Lily

Shoppers searched for this 503K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -50.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.

Searches, last 12 months

503K

Growth, 90 days vs prior 90

-50.8%

Conversion, latest week

0.4%

Market size, estimated

$153Ka year

Peak month

February2.9× the quietest month

Top search term

serena and lily113K searches a year

Listings sell for $79.93 on average, from $8.52 to $556.28. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $79.93 that is $0 to $8K a year per listing.

Average price

$79.93inside the $15 to $100 sweet spot

Price range

$8.52–$556.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

6.7%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #501 within Decorative Pillows, Inserts & Covers. It carries 1,150 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

89%

Out of stock, average day

2.9%

Average rank

#501in Decorative Pillows, Inserts & Covers

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

1,150per listing

Listings tracked

127

14 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

9Amazon's first-year sales bar

Average brand age

30 months