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Self Inflating Bed

Fail

Buyers convert on only 0.5% of searches, so Self Inflating Bed is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$257K/yr285K searches / yr
90-day growth
+11.9%search demand this quarter
Competition
38%top-5 click share · 24 brands · 54 sellers

Flapen Score

Self Inflating Bed against its category

The dotted line is the Home & Kitchen average. Past it, Self Inflating Bed is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Self Inflating Bed market on Amazon at a glance

Shoppers on Amazon United States searched for Self Inflating Bed 285K times last year and spent an estimated $257K. The top 5 brands take 56% of clicks. Demand peaks in Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $257K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
+11.9%
Conversion, latest week
0.5%
Market size, estimated
$257Ka year
Peak month
September2.1× the quietest month
Top search term
air mattress with frame51K searches a year

02 · Price

A sale here is worth $180.35.

Listings sell for $180.35 on average, from $52.19 to $414.43. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $180.35 that is $0 to $18K a year per listing.

Average price
$180.35above the $15 to $100 sweet spot
Price range
$52.19–$414.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$18K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #101 within Air Mattresses & Accessories. It carries 16,074 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
95%
Out of stock, average day
6.2%
Average rank
#101in Air Mattresses & Accessories
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
16,074per listing
Listings tracked
41

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
30 months

Products

Top Self Inflating Bed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

54

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

38%

Top 20: 78%

Open market

38%

  • Brand 120%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Self Inflating Bed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.1×

Search terms

Top Self Inflating Bed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • air mattress with frame51K/yr
  • air mattress frame30K/yr
  • air mattress stand14K/yr
  • self inflating bed20K/yr
  • air mattress with legs15K/yr
  • inflatable bed with frame18K/yr
  • ez bed14K/yr
  • ez bed air mattress with frame17K/yr
  • air bed with frame12K/yr
  • air mattress bed frame11K/yr

Reviews and returns

What reviews say buyers love and hate about Self Inflating Bed

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Comfort-Overall”
14%of negative reviews mention “Leak-Proof”
4.4%of orders come back
“LEAKS BADLY”
A buyer, on “Leak-Proof”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Self Inflating Bed questions

Answered from the same tracked data.