Secure Mat - the Ultimate Non-slip Bath Mat
FailShoppers spend an estimated $4K a year here, so Secure Mat - the Ultimate Non-slip Bath Mat is a Fail.
- Flapen Score
- 43 / 100Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 4943
- Market size
- $4K/yr6K searches / yr
- 90-day growth
- +28.2%search demand this quarter
- Competition
- 63%top-5 click share · 8 brands · 12 sellers
Flapen Score
Secure Mat - the Ultimate Non-slip Bath Mat against its category
The dotted line is the Home & Kitchen average. Past it, Secure Mat - the Ultimate Non-slip Bath Mat is stronger. Inside it, weaker.
Market
The Secure Mat - the Ultimate Non-slip Bath Mat market on Amazon at a glance
Shoppers on Amazon United States searched for Secure Mat - the Ultimate Non-slip Bath Mat 6K times last year and spent an estimated $4K. The top 5 brands take 84% of clicks. Demand peaks in Jul–Aug. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 6K
- Growth, 90 days vs prior 90
- +28.2%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $4Ka year
- Peak month
- August2.4× the quietest month
- Top search term
- secure mat - the ultimate non-slip bath mat925 searches a year
02 · Price
A sale here is worth $21.73.
Listings sell for $21.73 on average, from $9.58 to $30.55. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $21.73 that is $0 to $2K a year per listing.
- Average price
- $21.73inside the $15 to $100 sweet spot
- Price range
- $9.58–$30.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #131 within Bathtub Accessories. It carries 13,526 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #131in Bathtub Accessories
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 13,526per listing
- Listings tracked
- 12
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Secure Mat - the Ultimate Non-slip Bath Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
12
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
9%
- Brand 145%
- Brand 214%
- Brand 311%
- Brand 47%
- Brand 57%
- Brand 67%
- Open — no brand owns it (2 brands, 9%)
Demand
Secure Mat - the Ultimate Non-slip Bath Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.4×
Search terms
Top Secure Mat - the Ultimate Non-slip Bath Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- secure mat - the ultimate non-slip bath mat925/yr
- secure bath mat for shower733/yr
- secure mat1K/yr
- the secure mat for shower568/yr
- the secure mat1K/yr
- secure mat for shower floor2K/yr
Reviews and returns
What reviews say buyers love and hate about Secure Mat - the Ultimate Non-slip Bath Mat
We read the reviews and the return reasons for every product selling here.
“it doesn't grip”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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FAQ
Common Secure Mat - the Ultimate Non-slip Bath Mat questions
Answered from the same tracked data.