Secretary Desk

Shoppers searched for this 464K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $252K a year.

Searches, last 12 months

464K

Growth, 90 days vs prior 90

-12.9%

Conversion, latest week

0.2%

Market size, estimated

$252Ka year

Peak month

July1.9× the quietest month

Top search term

secretary desk232K searches a year

Listings sell for $272.14 on average, from $50.87 to $1413.40. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $272.14 that is $0 to $27K a year per listing.

Average price

$272.14above the $15 to $100 sweet spot

Price range

$50.87–$1413.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$27K

Returns

2.1%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #2,652 within Home Office Furniture. It carries 237 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

33%

Out of stock, average day

16.2%

Average rank

#2,652in Home Office Furniture

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

237per listing

Listings tracked

40

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

6Amazon's first-year sales bar

Average brand age

35 months