Seasonal Decor
MaybeThe top 5 brands take only 28% of clicks. But shoppers spend an estimated $37K a year here, so Seasonal Decor is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 4950
- Market size
- $37K/yr233K searches / yr
- 90-day growth
- -30.0%search demand this quarter
- Competition
- 25%top-5 click share · 66 brands · 74 sellers
Flapen Score
Seasonal Decor against its category
The dotted line is the Home & Kitchen average. Past it, Seasonal Decor is stronger. Inside it, weaker.
Market
The Seasonal Decor market on Amazon at a glance
Shoppers on Amazon United States searched for Seasonal Decor 233K times last year and spent an estimated $37K. The top 5 brands take 28% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.
- Searches, last 12 months
- 233K
- Growth, 90 days vs prior 90
- -30.0%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $37Ka year
- Peak month
- January3.3× the quietest month
- Top search term
- seasonal decor51K searches a year
02 · Price
A sale here is worth $22.79.
Listings sell for $22.79 on average, from $7.17 to $52.59. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $22.79 that is $0 to $2K a year per listing.
- Average price
- $22.79inside the $15 to $100 sweet spot
- Price range
- $7.17–$52.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #5,756 within Decorative Signs & Plaques. It carries 392 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 99%
- Out of stock, average day
- 10.2%
- Average rank
- #5,756in Decorative Signs & Plaques
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 392per listing
- Listings tracked
- 88
04 · Newcomers
3 of last year's 26 launches cleared the first-year sales bar.
26 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 26
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Seasonal Decor products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
66 rising
Sellers
74
Top-5 brand share
28%
Top 20: 70%
Top-5 click share
25%
Top 20: 61%
Open market
68%
- Brand 18%
- Brand 26%
- Brand 35%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Seasonal Decor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Seasonal Decor search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- seasonal decor51K/yr
- interchangeable seasonal decor56K/yr
- holiday decorations for all seasons21K/yr
- interchangeable holiday decor21K/yr
- interchangeable wreath17K/yr
- seasonal decorations10K/yr
- seasonal wreath9K/yr
- seasonal door sign8K/yr
- interchangeable sign6K/yr
- changeable door sign8K/yr
Reviews and returns
What reviews say buyers love and hate about Seasonal Decor
We read the reviews and the return reasons for every product selling here.
“not a fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Seasonal Decor questions
Answered from the same tracked data.









