Is sea turtle shower curtain profitable to sell on Amazon United States?

The niche generates $43K/yr across 33 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Skip it (48/100).

How competitive is the sea turtle shower curtain niche?

27 brands and 33 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in sea turtle shower curtain?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 2.4%.

When does demand for sea turtle shower curtain peak?

Demand peaks in Jul; the busiest month runs 1.7× the quietest.

What does it cost to enter the sea turtle shower curtain niche?

Listings span $10.02–$23.26; the average listing price is $16.35 (sweet spot $15–$100). The average incumbent carries 552 reviews — the moat a new listing must climb.

sea turtle shower curtain

Skip it

A small market ($43K/yr) — this niche doesn't clear our bar today.

Brand share

Great48%

top-5 brand share — no brand owns this niche

Avg price

Great$16.35

avg listing price — sweet spot $15–$100

Competition

Great39%

top-5 click share — an open shelf

Review moat

Good551.61

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.4%

return rate — above 5% kills the launch gate

Price range

Good$10.02–$23.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+3.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$43K

$43K/yr · 138K searches

According to Flapen's Amazon United States niche tracking, sea turtle shower curtain is a $43K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jul. Verdict: Skip it — 48/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

sea turtle shower curtain market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $49K–$65K; units × avg price
Conversion rate: 1.9%
Avg BSR: #1,310
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 5.5%
Avg brand age: 28 months
Avg seller age: 262 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

27 falling

Sellers

Top-5 brand share

48%

Top 20: 93%

Top-5 click share

39%

Top 20: 84%

Open market

46%

Final Friday21%
Mocsicka9%
Dreamrflove7%
Caheansi6%
Bonhause5%
TYTYUU5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.7×

Open Trend

Top sea turtle shower curtain search terms

turtle shower curtain64K/yr +8.8%1.4% conv.
sea turtle shower curtain59K/yr +3.3%1.5% conv.
turtle shower curtains for bathroom8K/yr -13.5%0.9% conv.
shower curtain turtle7K/yr -10.9%2.4% conv.

All search terms

Top sea turtle shower curtain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Final Friday Nautical Green Sea Turtles Beach Theme Fabric Shower Curtain Sets Bathroom Blue Ocean Decor with Grommets and Hooks - 72 x 72 Inch Teal

Final Friday$14.434.7★5,953 rev

Caheansi Sea Turtle Shower Curtain Teal Blue Ocean Beach Coastal Turtle Starfish Jellyfish Underwater Creatures Bathroom Curtain Waterproof Fabric Machine Washable with Hooks 72 Wx72 L

Caheansi$16.214.8★228 rev

Dreamrflove Sea Turtle Shower Curtain Ocean Beach Shower Curtain Tropical Summer Sea Theme Bathroom 72x72 Inch Proof Polyester Insulated Home Decor

Dreamrflove$14.244.6★247 rev

Bonhause Sea Turtle Shower Curtain for Bathroom Teal Blue Ocean Beach Coastal Decorative Bath Curtain 72 x 72 Inch Polyester Fabric Waterproof Bathroom Curtain with 12 Hooks

Bonhause$18.924.8★1,554 rev

TYTYUU Sea Turtle Shower Curtain Blue Ocean Beach Coastal Shower Curtains for Bathroom Nautical Waterproof Fabric Bathroom Decor 72x72 inches

TYTYUU$14.834.6★46 rev

Newest

by launch date

TYTYUU Sea Turtle Shower Curtain Blue Ocean Beach Coastal Shower Curtains for Bathroom Nautical Waterproof Fabric Bathroom Decor 72x72 inches

TYTYUU$14.8346 rev

3mo ago

Dreamrflove Sea Turtle Shower Curtain Nautical Ttheme Ocean Bathroom Decor Tropical Sea Beach Summer Shower Curtain for Bathroom 72x72 Inch Proof Polyester Insulated Home Decor

Dreamrflove$12.725 rev

5mo ago

Mocsicka Nautical Turtle Shower Curtain Coastal Shower Curtain for Bathroom Vintage Bathtub Bathroom Decor Waterproof Machine Washable Set (Retro 71x71inch)

Mocsicka$10.412 rev

6mo ago

GCIREC Sea Turtle Shower Curtain Teal Blue Nautical Coastal Ocean Beach Theme Cute Sea Turtles Bathroom Curtain Home Bathtub Decor Waterproof Fabric Machine Washable with 12 Hooks 72 Wx72 L

GCIREC$16.17248 rev

6mo ago

APROPHIC Nautical Turtles Shower Curtain

APROPHIC$10.6024 rev

9mo ago

What buyers say about sea turtle shower curtain

What buyers praise and complain about, mined from review topics.

What buyers love

Color19%

“Colors are beautiful”

Quality-Overall14%

“Quality is clear”

Design-Overall9%

“The construction is just as impressive as the look”

Advertised Vs Actual Product7%

“As advertised”

Value For Money7%

“Great value”

Upholstery/Fabric Quality5%

“Great color and fabric”

Size-Overall5%

“good fit”

Material Quality4%

“Material is perfect”

Durability3%

“Very durable”

Brightness/Shine/Glow2%

“Brightens up the room”

What buyers complain about

Quality-Overall14%

“Medium quality”

Size-Overall8%

“theyre really small”

Color7%

“Very disappointed in the colors of the shower curtain I ordered”

Advertised Vs Actual Product7%

“money due to misleading photos”

Water Resistance6%

“Not water”

Strength6%

“While the print is absolutely beautiful it is very flimsy”

Thickness6%

“Mats were not as thick”

Weight Light3%

“Its a bit too lightweight so it moves around too much when showering”

Print Quality3%

“The print on it was wonky in some spots like there was some blank space”

Design-Overall2%

“Cheaply made”

Top return reasons

Color34%

Size-Overall17%

Material Quality11%

Advertised Vs Actual Product10%

Quality-Overall6%

Print Quality5%

Display Colors3%

Thin2%

Value For Money2%