scrying mirror
Worth a lookShows a sweet-spot price point ($29.17 avg), but a small market ($76K/yr) keeps it on the watch list.
Avg price
Incredible$29.17avg listing price — sweet spot $15–$100
Review moat
Great184.33avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$9.73–$136.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+34.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$76K$76K/yr · 174K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, scrying mirror is a $76K/yr Amazon United States market (174K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 55/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
scrying mirror market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $73K–$88K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #1,173
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 7.0%
- Avg brand age
- 42 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
19
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
47%
Top 20: 90%
Open market
27%
- AGERYU18%
- CRYSTALSTILE14%
- AceOrbit12%
- JIEXUAN10%
- NewRiu10%
- VOSAREA8%
Demand
Weekly Amazon search volume, last 51 weeks — +34.1% search growth over the last 90 days.Top scrying mirror search terms
- obsidian mirror59K/yr
- scrying mirror56K/yr
- black obsidian mirror22K/yr
- scrying11K/yr
- obsidian scrying mirror9K/yr
- black obsidian scrying mirror6K/yr
- black scrying mirror6K/yr
- espejo de obsidiana4K/yr
Top scrying mirror products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CRYSTALSTILE Black Obsidian Scrying Mirror 3.94 in with Wooden Stand Premium Quality Obsidian Mirror for Meditation Witchcraft Divination and Spiritual Practices (100 mm)
CRYSTALSTILE$30.644.7★283 rev
NewRiu Black Obsidian Scrying Mirror Black Obsidian Feng Shui Mirror with Stand and Storage Pouch Suitable for Meditation Healing and Divination. (60mm(2.4In))
NewRiu$16.404.4★38 rev
AceOrbit Black Obsidian Look Scrying Mirror with Vintage Frame Mystic Divination & Meditation Mirror Spiritual Gift Halloween Home Decor & Witchcraft Accessories(Oval Style 8 x 9.8 Inch)
AceOrbit$29.224.4★57 rev
AGERYU Black Obsidian Scrying Mirror Obsidian Mirror with Stand and Bag for Divination Meditation Healing Feng Shui (80mm(3.1in))
AGERYU$20.334.5★310 rev
VOSAREA Obsidian Scrying Mirror Natural Black Obsidian Stone Circle Disc Round Plate Feng Shui Mirror with Stand for Divination Meditation Healing Feng Shui (6CM)
VOSAREA$9.734.3★52 rev
Newest
by launch date
Black Obsidian Scrying Mirror with Stand Divination Gift (2.4L x 2.4W)
KDSPAROS$17.616 rev
meiqidi Black Obsidian Mirror Vintage Gothic Frame Obsidian Scrying Mirror
meiqidi$28.784 rev
AceOrbit Black Obsidian Look Scrying Mirror with Vintage Frame Mystic Divination & Meditation Mirror Spiritual Gift Halloween Home Decor & Witchcraft Accessories(Rectangle Style 6.5 x 8.3 Inch)
AceOrbit$24.2357 rev
AceOrbit Black Obsidian Look Scrying Mirror with Vintage Frame Mystic Divination & Meditation Mirror Spiritual Gift Halloween Home Decor & Witchcraft Accessories(Oval Style 6.5 x 8.5 Inch)
AceOrbit$22.3257 rev
TOWDREU Scrying Mirror Obsidian Mirror Tree of Life Design Witchcraft Kit for Divination Meditation and Spiritual Connection Witchy Gifts
TOWDREU$29.90408 rev
Trending
90-day click momentumBlack Obsidian Scrying Mirror with Stand Divination Gift (2.4L x 2.4W)
KDSPAROS$17.614.8★
TOWDREU Scrying Mirror Obsidian Mirror Tree of Life Design Witchcraft Kit for Divination Meditation and Spiritual Connection Witchy Gifts
TOWDREU$29.904.6★
meiqidi Black Obsidian Mirror Vintage Gothic Frame Obsidian Scrying Mirror
meiqidi$28.785.0★
AceOrbit Black Obsidian Look Scrying Mirror with Vintage Frame Mystic Divination & Meditation Mirror Spiritual Gift Halloween Home Decor & Witchcraft Accessories(Rectangle Style 6.5 x 8.3 Inch)
AceOrbit$24.234.4★
AceOrbit Black Obsidian Look Scrying Mirror with Vintage Frame Mystic Divination & Meditation Mirror Spiritual Gift Halloween Home Decor & Witchcraft Accessories(Oval Style 6.5 x 8.5 Inch)
AceOrbit$22.324.4★
What buyers say about scrying mirror
What buyers praise and complain about, mined from review topics.What buyers love
“Beautifully made”
“Worth it”
“it fits my needs perfectly”
“it looks amazing”
“Is very lovely the color”
“the frame adds a touch of elegance”
“This is a beautiful mirror”
“Exactly as described”
“was a gift”
“USEFULL IF PROPERLY USED”
What buyers complain about
“Not sized correctly”
“And is not what is described on website”
“makes it fragile”
“This is spray painted glass, not obsidian”
“Very intricate design”
“The edges are too wide for stability”
“Someone must have sent it back because there were prints all over the mirror”
“some obsidian can be so dark that it can't be seen through”
Top return reasons
Common questions
- Is scrying mirror profitable to sell on Amazon United States?
- The niche generates $76K/yr across 33 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is +34.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the scrying mirror niche?
- 16 brands and 19 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in scrying mirror?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Strength. The return rate is 1.6%.
- What does it cost to enter the scrying mirror niche?
- Listings span $9.73–$136.58; the average listing price is $29.17 (sweet spot $15–$100). The average incumbent carries 184 reviews — the moat a new listing must climb.