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Scrub Daddy Soap Dispenser

Fail

Shoppers spend an estimated $86K a year here, so Scrub Daddy Soap Dispenser is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$86K/yr199K searches / yr
90-day growth
+26.3%search demand this quarter
Competition
67%top-5 click share · 9 brands · 26 sellers

Flapen Score

Scrub Daddy Soap Dispenser against its category

The dotted line is the Home & Kitchen average. Past it, Scrub Daddy Soap Dispenser is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scrub Daddy Soap Dispenser market on Amazon at a glance

Shoppers on Amazon United States searched for Scrub Daddy Soap Dispenser 199K times last year and spent an estimated $86K. The top 5 brands take 88% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
+26.3%
Conversion, latest week
2.6%
Market size, estimated
$86Ka year
Peak month
June2.5× the quietest month
Top search term
scrub daddy soap dispenser95K searches a year

02 · Price

A sale here is worth $16.63.

Listings sell for $16.63 on average, from $9.85 to $57.71. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $16.63 that is $2K to $4K a year per listing.

Average price
$16.63inside the $15 to $100 sweet spot
Price range
$9.85–$57.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #1,929 within Holders & Dispensers. It carries 1,226 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
47%
Out of stock, average day
8.0%
Average rank
#1,929in Holders & Dispensers
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
1,226per listing
Listings tracked
15

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Scrub Daddy Soap Dispenser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

26

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

7%

  • Brand 157%
  • Brand 213%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (3 brands, 7%)

Demand

Scrub Daddy Soap Dispenser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.5×

Search terms

Top Scrub Daddy Soap Dispenser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scrub daddy soap dispenser95K/yr
  • soap daddy37K/yr
  • soap daddy dispenser20K/yr
  • scrub daddy soap dispenser flower13K/yr
  • scrub daddy dish soap dispenser12K/yr
  • scrub daddy dispenser8K/yr
  • dish soap dispenser scrub daddy7K/yr
  • soap daddy dish soap dispenser8K/yr

Reviews and returns

What reviews say buyers love and hate about Scrub Daddy Soap Dispenser

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Use”
15%of negative reviews mention “Quality-Overall”
2.6%of orders come back
“Cheap Quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Scrub Daddy Soap Dispenser questions

Answered from the same tracked data.