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Scooby Doo Lunch Box

Fail

Shoppers spend an estimated $27K a year here, so Scooby Doo Lunch Box is a Fail.

Flapen Score
39
39 / 100
Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 49
Market size
$27K/yr44K searches / yr
90-day growth
+29.7%search demand this quarter
Competition
83%top-5 click share · 7 brands · 16 sellers

Flapen Score

Scooby Doo Lunch Box against its category

The dotted line is the Home & Kitchen average. Past it, Scooby Doo Lunch Box is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scooby Doo Lunch Box market on Amazon at a glance

Shoppers on Amazon United States searched for Scooby Doo Lunch Box 44K times last year and spent an estimated $27K. The top 5 brands take 90% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+29.7%
Conversion, latest week
2.7%
Market size, estimated
$27Ka year
Peak month
September3.4× the quietest month
Top search term
scooby doo lunch box37K searches a year

02 · Price

A sale here is worth $22.10.

Listings sell for $22.10 on average, from $15.39 to $28.41. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $22.10 that is $2K to $6K a year per listing.

Average price
$22.10inside the $15 to $100 sweet spot
Price range
$15.39–$28.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #1,178 within Kids' Room Décor. It carries 290 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
70%
Out of stock, average day
10.5%
Average rank
#1,178in Kids' Room Décor
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
290per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Scooby Doo Lunch Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

16

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

5%

  • Brand 143%
  • Brand 219%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (1 brand, 5%)

Demand

Scooby Doo Lunch Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.4×

Search terms

Top Scooby Doo Lunch Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scooby doo lunch box37K/yr
  • scooby doo lunch box for adults3K/yr
  • mystery machine lunch box3K/yr

Reviews and returns

What reviews say buyers love and hate about Scooby Doo Lunch Box

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
43%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Bigger than I thought it was gonna be”
A buyer, on “Size-Overall”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Scooby Doo Lunch Box questions

Answered from the same tracked data.