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Scooby Doo Blanket

Fail

Shoppers spend an estimated $60K a year here, so Scooby Doo Blanket is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$60K/yr116K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
49%top-5 click share · 8 brands · 18 sellers

Flapen Score

Scooby Doo Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Scooby Doo Blanket is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scooby Doo Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Scooby Doo Blanket 116K times last year and spent an estimated $60K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
1.5%
Market size, estimated
$60Ka year
Peak month
December5.2× the quietest month
Top search term
scooby doo blanket75K searches a year

02 · Price

A sale here is worth $34.77.

Listings sell for $34.77 on average, from $10.68 to $91.62. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $34.77 that is $0 to $3K a year per listing.

Average price
$34.77inside the $15 to $100 sweet spot
Price range
$10.68–$91.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #4,009 within Throws. It carries 333 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
97%
Out of stock, average day
3.2%
Average rank
#4,009in Throws
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
333per listing
Listings tracked
31

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Scooby Doo Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

18

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

6%

  • Brand 138%
  • Brand 218%
  • Brand 318%
  • Brand 410%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (2 brands, 6%)

Demand

Scooby Doo Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Scooby Doo Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scooby doo blanket75K/yr
  • scooby doo bedding9K/yr
  • scooby doo blankets adults10K/yr
  • scooby doo comforter6K/yr
  • scooby doo blankets6K/yr
  • scooby doo throw blanket6K/yr
  • scooby doo halloween blanket3K/yr

Reviews and returns

What reviews say buyers love and hate about Scooby Doo Blanket

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Soft Feel”
17%of negative reviews mention “Thickness”
1.4%of orders come back
“The way the photo looked, the blanket looked thicker and longer”
A buyer, on “Thickness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Scooby Doo Blanket questions

Answered from the same tracked data.