Is scooby doo blanket profitable to sell on Amazon United States?

The niche generates $60K/yr across 31 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (43/100).

How competitive is the scooby doo blanket niche?

8 brands and 18 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in scooby doo blanket?

Top complaints mined from reviews: Thickness, Size-Overall, Durability. The return rate is 1.4%.

When does demand for scooby doo blanket peak?

Demand peaks in Nov–Dec; the busiest month runs 5.2× the quietest.

What does it cost to enter the scooby doo blanket niche?

Listings span $10.68–$91.62; the average listing price is $34.77 (sweet spot $15–$100). The average incumbent carries 333 reviews — the moat a new listing must climb.

scooby doo blanket

Skip it

A small market ($60K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$34.77

avg listing price — sweet spot $15–$100

Price range

Great$10.68–$91.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Review moat

Great332.81

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-14.0%

90-day search growth — must beat 0% to launch

Market size

Bad$60K

$60K/yr · 116K searches

According to Flapen's Amazon United States niche tracking, scooby doo blanket is a $60K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

scooby doo blanket market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $87K–$104K; units × avg price
Conversion rate: 1.5%
Avg BSR: #4,009
Page quality: 0%
Prime: 97%
Sponsored: 65%
Out of stock: 3.2%
Avg brand age: 41 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 flat

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

Northwest38%
Franco18%
LOGOVISION18%
Characters Wholesale Outlet inc10%
Scooby-Doo!6%
Everything Kids5%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -14.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Open Trend

Top scooby doo blanket search terms

scooby doo blanket75K/yr -24.5%2.0% conv.
scooby doo bedding9K/yr +25.6%0.5% conv.
scooby doo blankets adults10K/yr +10.4%2.2% conv.
scooby doo comforter6K/yr +2.6%0.8% conv.
scooby doo blankets6K/yr -13.2%1.1% conv.
scooby doo throw blanket6K/yr +6.3%2.1% conv.
scooby doo halloween blanket3K/yr +231.3%0.0% conv.

All search terms

Top scooby doo blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Northwest Scooby-Doo Silk Touch Throw Blanket Blue 40 x 50 Inches Polyester Mystery Machine Theme

Northwest$15.324.0★16 rev

Northwest Scooby Doo Micro Raschel Throw Blanket 46 x 60 Groovy Baby

Northwest$21.474.7★2,174 rev

Scooby Doo and Whole Gang Silky Soft Throw Blanket 40 x 50

Characters Wholesale Outlet inc$18.564.5★38 rev

Franco Scooby Doo Scoobtober Bedding 7 Piece Super Soft Reversible Comforter and Sheet Set with Sham Full (Officially Licensed Product)

Franco$68.304.7★349 rev

Warner Brothers Scooby Doo - Scooby Dooby Doo Blue Green Brown & Orange 4Piece Toddler Bed Set - Comforter Fitted Bottom Sheet Flat Top Sheet & Reversible Pillowcase Blue Green Brown Orange

Everything Kids$46.724.6★111 rev

Newest

by launch date

Scooby-Doo Easter Fluffy Throw 50 in x 70 in Soft Plush Lightweight Blanket for Couch Bed & Travel (100% Officially Licensed Product) by Franco Collectibles

Franco$25.2326 rev

4mo ago

Northwest Scooby-Doo Silk Touch Throw Blanket Blue 40 x 50 Inches Polyester Mystery Machine Theme

Northwest$15.3216 rev

6mo ago

Scooby Doo Pet Throw & Squeaky Pillow Set Stimulating Toy As Gifts for Puppies Cats Dogs (Officially Licensed) By Franco

Franco$35.3642 rev

7mo ago

Northwest Scooby Doo Blanket Loveable Pup Close Up Silk Touch Lightweight Throw 46 X 60

Northwest$29.971 rev

7mo ago

Scooby Doo Fleece Blanket Set - Bundle with Soft Blanket Plus Stickers More for Kids Adults Children | Cozy Scooby Doo Fleece Blanket 40 x 50

Scooby-Doo!$17.683 rev

8mo ago

What buyers say about scooby doo blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel31%

“Blanket was extremely soft and cozy”

Gifting Purpose12%

“This was a Christmas gift for my husband”

Quality-Overall7%

“Good quality”

Comfort-Overall6%

“Theyre very comfortable”

Color4%

“Colorful and soft”

Size-Overall4%

“Size is good”

Value For Money4%

“Good value for your money”

Weight Light4%

“great light weight blanket”

Advertised Vs Actual Product4%

“Product truthful to what it advertises for”

Fun/Entertainment Experience4%

“Everybody that sees it makes fun of it”

What buyers complain about

Thickness17%

“The way the photo looked, the blanket looked thicker and longer”

Size-Overall16%

“Larger than I anticipated”

Durability8%

“the blanket has already started to fall apart”

Quality-Overall6%

“Terrible quality on the image, purple lines from the background bleeding through the characters and their faces”

Print Quality6%

“Print quality is very bad”

Thin6%

“Too thin”

Stitch/Finish/Polish6%

“my only complaint is the weak stitching”

Advertised Vs Actual Product3%

“One Size is misleading”

Design-Overall3%

“Design is so blurry in spots you cant tell what it is”

Washability3%

“After the first wash the semester started falling apart”

Top return reasons

Size-Overall51%

Thin18%

Advertised Vs Actual Product11%

Quality-Overall9%

Cushion3%

Moist/Dry2%

Material Quality2%

Stitch/Finish/Polish2%

Value For Money2%

Color2%

Common questions

Is scooby doo blanket profitable to sell on Amazon United States?: The niche generates $60K/yr across 31 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (43/100).
How competitive is the scooby doo blanket niche?: 8 brands and 18 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in scooby doo blanket?: Top complaints mined from reviews: Thickness, Size-Overall, Durability. The return rate is 1.4%.
When does demand for scooby doo blanket peak?: Demand peaks in Nov–Dec; the busiest month runs 5.2× the quietest.
What does it cost to enter the scooby doo blanket niche?: Listings span $10.68–$91.62; the average listing price is $34.77 (sweet spot $15–$100). The average incumbent carries 333 reviews — the moat a new listing must climb.