Is scooby doo birthday party supplies profitable to sell on Amazon United States?

The niche generates $198K/yr across 40 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is +15.3%. Flapen's verdict: Worth a look (58/100).

How competitive is the scooby doo birthday party supplies niche?

25 brands and 36 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in scooby doo birthday party supplies?

Top complaints mined from reviews: Stale/Rotten/Spoiled, Taste-Overall, Advertised Vs Actual Product. The return rate is 0.3%.

When does demand for scooby doo birthday party supplies peak?

Demand peaks in Sep–Oct; the busiest month runs 4.0× the quietest.

What does it cost to enter the scooby doo birthday party supplies niche?

Listings span $4.85–$31.58; the average listing price is $14.71 (sweet spot $15–$100). The average incumbent carries 489 reviews — the moat a new listing must climb.

scooby doo birthday party supplies

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Competition

Great35%

top-5 click share — an open shelf

Review moat

Great488.7

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$14.71

avg listing price — sweet spot $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Price range

Good$4.85–$31.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+15.3%

90-day search growth — must beat 0% to launch

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Market size

Okay$198K

$198K/yr · 401K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, scooby doo birthday party supplies is a $198K/yr Amazon United States market (401K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 58/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

scooby doo birthday party supplies market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $147K–$184K; units × avg price
Conversion rate: 3.4%
Avg BSR: #2,632
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 6.3%
Avg brand age: 41 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

Top-5 brand share

64%

Top 20: 96%

Top-5 click share

35%

Top 20: 77%

Open market

32%

Generic26%
GOTOFUN21%
party greeting7%
WARNER BROS PICTURES5%
Bovulo4%
Betty Crocker4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.3% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 4.0×

Open Trend

Top scooby doo birthday party supplies search terms

scooby doo birthday decorations155K/yr +10.8%2.5% conv.
scooby doo party decorations43K/yr +5.8%2.6% conv.
scooby doo party favors31K/yr +8.8%2.3% conv.
scooby doo party24K/yr +51.0%1.1% conv.
scooby doo decor30K/yr +51.4%0.0% conv.
scooby doo birthday24K/yr +11.9%1.8% conv.
scooby doo decorations46K/yr +29.0%1.7% conv.
scooby doo party supplies13K/yr +7.6%2.1% conv.
scooby doo birthday party supplies11K/yr +0.3%1.9% conv.
scooby doo pinata7K/yr +20.3%1.8% conv.

All search terms

Top scooby doo birthday party supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dog Birthday Party Decorations Supplies Including Birthday Banner Tablecloth Backdrop Hanging Swirls Balloons Cake Toppers Plates Forks Spoons for Dog Party Supplies

GOTOFUN$25.124.7★47 rev

Dog Birthday Party Decorations Supplies Including Birthday Banner Tablecloth Backdrop Hanging Swirls Balloons Cake Toppers for Dog Party Supplies decorations

GOTOFUN$20.394.6★86 rev

Mysterious Car Photo Prop Selfie Frame Funny Mystery Bus Prop Hippie Bus Backdrop Decoration Mystery Party Van Photo Booth Cartoon Party Banner Supplies for Kids Boys Girls Birthday Parties Sign

party greeting$14.214.5★47 rev

141pcs Soby Birthday Tableware Decorations Party Plates Cups Theme Napkins Tablecloth for Party Decoration Supplies Pack

Generic$31.584.9★35 rev

12pcs scoby dog Hanging Swirls Birthday Party suppliers Decorations The Me

Generic$8.874.7★16 rev

Newest

by launch date

8Pcs Scooby Dog Honeycomb Table Centerpiece Scooby Dog Birthday Party Supplies Table Decorations for Kids Party Decorations

Bovulo$16.892 rev

4mo ago

Dog Birthday Party Decorations Supplies Including Birthday Banner Tablecloth Backdrop Hanging Swirls Balloons Cake Toppers Plates Forks Spoons for Dog Party Supplies

GOTOFUN$25.1247 rev

9mo ago

Dog Birthday Party Decorations Supplies Including Birthday Banner Tablecloth Backdrop Hanging Swirls Balloons Cake Toppers for Dog Party Supplies decorations

GOTOFUN$20.3986 rev

9mo ago

12pcs scoby dog Hanging Swirls Birthday Party suppliers Decorations The Me

Generic$8.8716 rev

10mo ago

24pcs scoby Dogs Birthday Party Supplies Cake Toppers for Boys & Girls

Generic$8.9728 rev

10mo ago

What buyers say about scooby doo birthday party supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Great kit”

Taste-Overall17%

“Taste good”

Value For Money11%

“Worth it”

Advertised Vs Actual Product7%

“As expected”

Color7%

“Bright Colors”

Size-Overall6%

“decent size”

Assembly/Installation4%

“easy to assemble”

Gifting Purpose3%

“This birthday package was perfect for my daughters birthday party”

Ease Of Use3%

“easy to use”

Design-Overall3%

“the cake toppers came with a lot of cute designs”

What buyers complain about

Stale/Rotten/Spoiled12%

“Crackers are all stale”

Taste-Overall10%

“Taste horrible”

Advertised Vs Actual Product8%

“Scooby latex balloon picture misrepresented”

Strength7%

“It only came with the Scooby print on the plates, none of the Mystery Machine ones, and they were very, very flimsy”

Size-Overall7%

“Everything was so small like what”

Assembly/Installation4%

“It does not come put together”

Thickness4%

“Thin,”

Color4%

“The table cloth is faded”

Smell3%

“stinky”

Ease Of Use3%

“So couldnt even use them”

Top return reasons

Size-Overall32%

Advertised Vs Actual Product16%

Material Quality9%

Value For Money6%

Assembly/Installation6%

Flavor5%

Quality-Overall4%

Adhesion/Stickiness3%

Strength3%

Thin2%

Common questions

Is scooby doo birthday party supplies profitable to sell on Amazon United States?: The niche generates $198K/yr across 40 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is +15.3%. Flapen's verdict: Worth a look (58/100).
How competitive is the scooby doo birthday party supplies niche?: 25 brands and 36 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in scooby doo birthday party supplies?: Top complaints mined from reviews: Stale/Rotten/Spoiled, Taste-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
When does demand for scooby doo birthday party supplies peak?: Demand peaks in Sep–Oct; the busiest month runs 4.0× the quietest.
What does it cost to enter the scooby doo birthday party supplies niche?: Listings span $4.85–$31.58; the average listing price is $14.71 (sweet spot $15–$100). The average incumbent carries 489 reviews — the moat a new listing must climb.