scone pan
Skip itSoft demand (-12.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.76avg listing price — sweet spot $15–$100
Price range
Great$11.01–$38.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Review moat
Good616.76avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay$181K$181K/yr · 105K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, scone pan is a $181K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
scone pan market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $125K–$166K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #188
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.7%
- Avg brand age
- 50 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
36
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
18%
- Nordic Ware31%
- AOTASO18%
- Vinino14%
- Lodge7%
- King Arthur7%
- LKEAKICN5%
- Open — no brand owns it (7 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.5×
Top scone pan search terms
- scone pan72K/yr
- scone pans for baking19K/yr
- mini scone pan7K/yr
- scone pans3K/yr
- scone baking pan3K/yr
Top scone pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nordic Ware Scottish Scone & Cornbread Pan
Nordic Ware$34.974.8★2,496 rev
AOTASO Silicone Scone Pan with Metal Reinforced Frame 8-Cavity Non-Stick Food-Grade Mini Scone Pans for Baking BPA free
AOTASO$11.764.8★71 rev
Nordic Ware Procast Mini Scone
Nordic Ware$33.354.8★1,234 rev
Vinino Silicone Scone Pan with Reinforce Frame 8-Cavity Triangle Cake Mold
Vinino$11.014.6★61 rev
Lodge Cast Iron Wedge Pan
Lodge$24.684.6★2,876 rev
Newest
by launch date
Rolitwils Silicone Scone Pan 6-Cavity Non-Stick Baking Pan 2 Pack Wedge Tray Heat Resistant for Oven Air Fryer Dishwasher Safe for Scone Cornbread Brownie Cookies BPA free.
Rolitwils$12.6727 rev
AOTASO Silicone Scone Pan with Metal Reinforced Frame 8-Cavity Non-Stick Food-Grade Mini Scone Pans for Baking BPA free
AOTASO$11.7671 rev
AOTASO Silicone Scone Pan with Metal Reinforced Frame 8-Cavity Non-Stick Food-Grade Mini Scone Pans for Baking BPA free
AOTASO$19.1271 rev
Vinino Silicone Scone Pan with Reinforce Frame 8-Cavity Triangle Cake Mold
Vinino$11.0161 rev
Vinino 2-Pack Silicone Scone Pan 8-Cavity Scone Mold with Reinforce Frame
Vinino$18.4561 rev
Trending
90-day click momentumRolitwils Silicone Scone Pan 6-Cavity Non-Stick Baking Pan 2 Pack Wedge Tray Heat Resistant for Oven Air Fryer Dishwasher Safe for Scone Cornbread Brownie Cookies BPA free.
Rolitwils$12.674.5★
AOTASO Silicone Scone Pan with Metal Reinforced Frame 8-Cavity Non-Stick Food-Grade Mini Scone Pans for Baking BPA free
AOTASO$19.124.8★
Vinino Silicone Scone Pan with Reinforce Frame 8-Cavity Triangle Cake Mold
Vinino$11.014.6★
Vinino 2-Pack Silicone Scone Pan 8-Cavity Scone Mold with Reinforce Frame
Vinino$18.454.6★
AOTASO Silicone Scone Pan with Metal Reinforced Frame 8-Cavity Non-Stick Food-Grade Mini Scone Pans for Baking BPA free
AOTASO$11.764.8★
What buyers say about scone pan
What buyers praise and complain about, mined from review topics.What buyers love
“clean up is a breeze”
“Easy to full bake & clean”
“Ease of use”
“Well made and consistent,”
“Overall, this has been a fun and useful addition to my baking tools”
“I love the size”
“Good product for the price”
“Non stick”
“making the pan sturdy”
“The pans feel flexible”
What buyers complain about
“smaller than bakery-style scones”
“This pans is thick”
“No instructions”
“A bit hard to clean without leaving a film behind”
“It rust quick”
“I did not ever get the scones to the proper level of cooked through”
“Secret to not sticking cornbread”
“Oiled pan lightly”
“The only downfall is sides dont brown”
“not as sturdy”
Top return reasons
Common questions
- Is scone pan profitable to sell on Amazon United States?
- The niche generates $181K/yr across 17 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the scone pan niche?
- 13 brands and 36 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in scone pan?
- Top complaints mined from reviews: Size-Overall, Thickness, Instructions/User Manual/Troubleshooting. The return rate is 2.3%.
- When does demand for scone pan peak?
- Demand peaks in Sep–Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the scone pan niche?
- Listings span $11.01–$38.55; the average listing price is $20.76 (sweet spot $15–$100). The average incumbent carries 617 reviews — the moat a new listing must climb.