Scone Pan
FailDemand is soft, at -12.3% this quarter, so Scone Pan is a Fail.
- Flapen Score
- 48 / 100Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 4948
- Market size
- $181K/yr105K searches / yr
- 90-day growth
- -12.3%search demand this quarter
- Competition
- 66%top-5 click share · 13 brands · 36 sellers
Flapen Score
Scone Pan against its category
The dotted line is the Home & Kitchen average. Past it, Scone Pan is stronger. Inside it, weaker.
Market
The Scone Pan market on Amazon at a glance
Shoppers on Amazon United States searched for Scone Pan 105K times last year and spent an estimated $181K. The top 5 brands take 77% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.
- Searches, last 12 months
- 105K
- Growth, 90 days vs prior 90
- -12.3%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $181Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- scone pan72K searches a year
02 · Price
A sale here is worth $20.76.
Listings sell for $20.76 on average, from $11.01 to $38.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $20.76 that is $5K to $10K a year per listing.
- Average price
- $20.76inside the $15 to $100 sweet spot
- Price range
- $11.01–$38.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #188 within Cake Pans. It carries 617 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #188in Cake Pans
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 617per listing
- Listings tracked
- 17
04 · Newcomers
5 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Scone Pan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
36
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
18%
- Brand 131%
- Brand 218%
- Brand 314%
- Brand 47%
- Brand 57%
- Brand 65%
- Open — no brand owns it (7 brands, 18%)
Demand
Scone Pan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Scone Pan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- scone pan72K/yr
- scone pans for baking19K/yr
- mini scone pan7K/yr
- scone pans3K/yr
- scone baking pan3K/yr
Reviews and returns
What reviews say buyers love and hate about Scone Pan
We read the reviews and the return reasons for every product selling here.
“smaller than bakery-style scones”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scone Pan questions
Answered from the same tracked data.









