school counselor gifts
Skip itSoft demand (-62.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Review moat
Great499.04avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.43–$25.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.85avg listing price — sweet spot $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$82K$82K/yr · 287K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-62.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, school counselor gifts is a $82K/yr Amazon United States market (287K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Feb–May–Dec. Verdict: Skip it — 44/100.
Data updated Aug 1, 2026 · scored weekly · How we score niches
school counselor gifts market data
- Units sold / yr
- 13K–15K
- avg 0–100/product
- Revenue / yr
- $148K–$178K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #13,900
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 8.5%
- Avg brand age
- 24 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
33
Top-5 brand share
51%
Top 20: 91%
Top-5 click share
47%
Top 20: 87%
Open market
45%
- Veqzc25%
- HAPPYPOP10%
- LNOKRIM8%
- UBLURO4%
- DAILY RITMO4%
- YOOJEE4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -62.0% search growth over the last 90 days.Peak months: Feb, May, Dec · busiest ÷ quietest = 14.2×
Top school counselor gifts search terms
- school counselor gifts111K/yr
- counselor appreciation gifts29K/yr
- counselor gifts56K/yr
- guidance counselor gifts14K/yr
- gifts for counselors15K/yr
- school counselor gift10K/yr
- school counselor appreciation gifts9K/yr
- guidance counselor appreciation gifts5K/yr
- counselor gift9K/yr
- gifts for school counselors9K/yr
Top school counselor gifts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Veqzc Counselor Canvas Tote Bag for Women Counselor Appreciation Gifts Counselor Therapist Gifts for Women Boho Floral Reusable Grocery Bags Shopping Bags
Veqzc$9.854.6★42 rev
HAPPYPOP School Counselors Appreciation Gifts - Funny Nacho Average Socks for Women Men National Counselor Week Birthday Back-to-School Christmas
HAPPYPOP$9.945.0★5 rev
School Counselor definition Acrylic Heart Keepsake School Counsellor Gift Gifts for School Psychologist Guidance Counsellor Gifts
LNOKRIM$9.874.7★191 rev
Note to Self Motivational Decor - Office Acrylic Heart Gift Therapy Mental Health Print Decorations for School Counseling Office Therapy Desktop Art Decoration School Counselor Therapist Office Gifts
UBLURO$10.604.6★988 rev
DAILY RITMO Counselor Gift - Ill Be There for You Sticky Notes | Psychologist & Mental Health Therapist List Notepad | School Counselor Appreciation Bulk Gifts for Women
DAILY RITMO$7.074.8★314 rev
Newest
by launch date
HAPPYPOP School Counselors Appreciation Gifts - Funny Socks for Women Men National Counselor Week Birthday Back-to-School Christmas
HAPPYPOP$9.74154 rev
HAPPYPOP School Counselors Appreciation Gifts - Funny Nacho Average Socks for Women Men National Counselor Week Birthday Back-to-School Christmas
HAPPYPOP$9.945 rev
Geiserailie 35 Pcs Back to School Counselor Gifts Teacher Office Must Haves Appreciation Set for Women Include 20oz Tumbler Tote Bag Leather Notebook Pen Sticky Note Highlighter Paper Clip
Geiserailie$22.2518 rev
Yungyan 35 Pcs School Counselor Appreciation Gift Back to School Gift for Teacher 16 oz Glass Cup Tote Bag Leather Notebook Ballpoint Pen Highlighter Sticky Note Paper Clip for Counselor Educator
Yungyan$25.0116 rev
Kacctyen School Counselor Appreciation Gifts Sets Canvas Tote Bag Makeup Cosmetic Bag Teacher Thank You Keychains for Women Employee Coworker Staff
Kacctyen$13.1468 rev
Trending
90-day click momentumHAPPYPOP School Counselors Appreciation Gifts - Funny Socks for Women Men National Counselor Week Birthday Back-to-School Christmas
HAPPYPOP$9.744.7★
HAPPYPOP School Counselors Appreciation Gifts - Funny Nacho Average Socks for Women Men National Counselor Week Birthday Back-to-School Christmas
HAPPYPOP$9.945.0★
Vesici 3 Pcs School Counselor Teacher Appreciation Gifts for Women 16 oz Glass Cup Large Canvas Tote Bag with Retractable Badge Reel Thank You Gifts for Instructor Teacher Anniversary Retirement Gift
Vesici$16.284.9★
Veqzc Counselor Canvas Tote Bag for Women Counselor Appreciation Gifts Counselor Therapist Gifts for Women Boho Floral Reusable Grocery Bags Shopping Bags
Veqzc$9.854.6★
Kacctyen School Counselor Appreciation Gifts Sets Canvas Tote Bag Makeup Cosmetic Bag Teacher Thank You Keychains for Women Employee Coworker Staff
Kacctyen$13.144.6★
What buyers say about school counselor gifts
What buyers praise and complain about, mined from review topics.What buyers love
“It was a gift”
“Good quality”
“Adorable as pictured”
“Good size”
“Good price”
“Amazing well constructed”
“brightened her day”
“Easy to use and durable”
“Pretty small & does not weigh much”
“Colors are bright”
What buyers complain about
“a little bigger than the size of my hand”
“Looks cheap”
“Nothing like shown”
“Cheap and an embarrassment to give as a gift”
“Not worth the money”
“Defective”
“one of the button eyes”
“Its not thick either”
“does not stand up”
“No plant included- very misleading photo”
Top return reasons
Common questions
- Is school counselor gifts profitable to sell on Amazon United States?
- The niche generates $82K/yr across 28 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -62.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the school counselor gifts niche?
- 26 brands and 33 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in school counselor gifts?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.2%.
- When does demand for school counselor gifts peak?
- Demand peaks in Feb–May–Dec; the busiest month runs 14.2× the quietest.
- What does it cost to enter the school counselor gifts niche?
- Listings span $5.43–$25.01; the average listing price is $11.85 (sweet spot $15–$100). The average incumbent carries 499 reviews — the moat a new listing must climb.