Is scentsy profitable to sell on Amazon United States?

The niche generates $20K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Skip it (38/100).

How competitive is the scentsy niche?

4 brands and 105 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in scentsy?

Top complaints mined from reviews: Smell, Heating, Quality-Overall. The return rate is 1.5%.

When does demand for scentsy peak?

Demand peaks in Aug–Sep–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the scentsy niche?

Listings span $9.96–$30.49; the average listing price is $17.51 (sweet spot $15–$100). The average incumbent carries 651 reviews — the moat a new listing must climb.

scentsy

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Great$17.51

avg listing price — sweet spot $15–$100

Price range

Great$9.96–$30.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good650.72

avg incumbent reviews — the moat a new listing must climb

Growth

Good+20.2%

90-day search growth — must beat 0% to launch

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$20K

$20K/yr · 315K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, scentsy is a $20K/yr Amazon United States market (315K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 38/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

scentsy market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $88K–$105K; units × avg price
Conversion rate: 0.4%
Avg BSR: #534
Page quality: 0%
Prime: 83%
Sponsored: 22%
Out of stock: 7.8%
Avg brand age: 46 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

105

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

Scentsy90%
STAR MOON4%
Leyoue3%
VICTORIA AROMA3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.2% search growth over the last 90 days.

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top scentsy search terms

scentsy283K/yr +23.2%0.7% conv.
scentsy products5K/yr +5.0%0.7% conv.
scentsy bars5K/yr -15.0%2.1% conv.
scentsy candles5K/yr -7.4%0.2% conv.
scentsy wax bars4K/yr +9.7%0.7% conv.
sentsy3K/yr +5.8%2.5% conv.
scentsy clearance5K/yr -46.7%0.2% conv.
scentcy2K/yr +18.6%0.7% conv.
scenty2K/yr +13.2%0.2% conv.

All search terms

Top scentsy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Scentsy Luna Wax Bar

Scentsy$13.184.4★107 rev

Scentsy Vanilla Bean Buttercream Scent of the Month for July

Scentsy$13.384.8★203 rev

SCENTSY - Amazon Rain - Fragrance Flower

Scentsy$29.814.5★409 rev

Scentsy Wax Melts 3 Bar Bundle Blooming Bouquet Scented Wax Melts with Orchids Freesia & Rose Made in the USA Premium Paraffin Wax Cubes for Electric Warmers Great Gift Set 7.8 oz Total

Scentsy$27.895.0★1 rev

Scentsy Bar (Cinnamon Vanilla)

Scentsy$12.884.2★74 rev

Newest

by launch date

Scentsy Wax Melts 3 Bar Bundle Blooming Bouquet Scented Wax Melts with Orchids Freesia & Rose Made in the USA Premium Paraffin Wax Cubes for Electric Warmers Great Gift Set 7.8 oz Total

Scentsy$27.891 rev

1w ago

Coconut Lemongrass Scentsy Bar

Scentsy$12.7512 rev

11mo ago

Leyoue Electric Wax Melt Warmer PTC Heating Plate with 7 Colors LED Changing Light Wax Warmer Fragrance Warmer for Home Office Gifts & Decor(Black Forest)

Leyoue$11.994,897 rev

2y ago

VICTORIA AROMA Ceramic Wax Melt Warmer 3-in-1 Candle Wax Warmer for Scented Wax Melter Electric Fragrance Wax Burner for Home Office Bedroom Gift & Decor

VICTORIA AROMA$14.95712 rev

3y ago

Scentsy Aloe Water & Cucumber Bar

Scentsy$13.8946 rev

6y ago

What buyers say about scentsy

What buyers praise and complain about, mined from review topics.

What buyers love

Color13%

“The colors are beautiful”

Smell12%

“Long lasting strong smell”

Quality-Overall10%

“Good quality”

Value For Money7%

“Amazing price”

Warmth7%

“it has a nice warm glow”

Heating6%

“Quick to warm up”

Ease Of Cleaning6%

“Easy to clean”

Advertised Vs Actual Product5%

“As advertised”

Brightness/Shine/Glow4%

“Nice ambient light”

Design-Overall4%

“Its so sleek and works perfectly :”

What buyers complain about

Smell19%

“Horrible smell, smells very plastic and has given me a headache”

Heating18%

“Doesn't heat”

Quality-Overall9%

“Very cheap and bulb burned out in three says”

Value For Money7%

“no wonder why its so cheap”

Functionality-Overall5%

“doesnt work great”

Durability4%

“it didnt last”

Color3%

“mine doesnt change colors”

Socket/Port/Plug2%

“This is a un safe plug in”

Alarm/Timer Accuracy2%

“There is no timer”

Strength2%

“Very cheap looking and not sturdy”

Top return reasons

Heating23%

Smell13%

Functionality-Overall10%

Size-Overall10%

Defective Material/Parts7%

Advertised Vs Actual Product6%

Color4%

Value For Money3%

Warmth3%

Moist/Dry2%

Common questions

Is scentsy profitable to sell on Amazon United States?: The niche generates $20K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Skip it (38/100).
How competitive is the scentsy niche?: 4 brands and 105 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in scentsy?: Top complaints mined from reviews: Smell, Heating, Quality-Overall. The return rate is 1.5%.
When does demand for scentsy peak?: Demand peaks in Aug–Sep–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the scentsy niche?: Listings span $9.96–$30.49; the average listing price is $17.51 (sweet spot $15–$100). The average incumbent carries 651 reviews — the moat a new listing must climb.