Scented Tea Lights Candles

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $243K a year.

Searches, last 12 months

282K

Growth, 90 days vs prior 90

-19.5%

Conversion, latest week

5.8%

Market size, estimated

$243Ka year

Peak month

December3.1× the quietest month

Top search term

scented tealight candles93K searches a year

Listings sell for $14.92 on average, from $7.65 to $33.77. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $14.92 that is $1K to $4K a year per listing.

Average price

$14.92under the $15 to $100 sweet spot

Price range

$7.65–$33.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

1.2%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #553 within Candles. It carries 1,345 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

9.6%

Average rank

#553in Candles

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

1,345per listing

Listings tracked

63

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

6Amazon's first-year sales bar

Average brand age

46 months