scented tea lights candles
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Good$14.92avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.65–$33.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,344.75avg incumbent reviews — the moat a new listing must climb
Market size
Okay$243K$243K/yr · 282K searches
Growth
Bad-19.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, scented tea lights candles is a $243K/yr Amazon United States market (282K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 62/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
scented tea lights candles market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $224K–$298K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #553
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 9.6%
- Avg brand age
- 46 months
- Avg seller age
- 144 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
77
Top-5 brand share
57%
Top 20: 98%
Top-5 click share
30%
Top 20: 67%
Open market
36%
- Shortie's Candle Company16%
- Cocod'or14%
- DecorRack13%
- Wfmolcand8%
- Ashlux7%
- KEARLGMBH6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.5% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Top scented tea lights candles search terms
- scented tealight candles93K/yr
- tea lights candles scented24K/yr
- scented tea lights29K/yr
- scented tea lights candles22K/yr
- scented tea light candles22K/yr
- tea candles scented14K/yr
- scented tea candles13K/yr
- tealight candles scented13K/yr
- yankee candle tea lights14K/yr
- shorties candles9K/yr
Top scented tea lights candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COCODOR Scented Tealight Candles/Honey Peach / 25 Pack / 4-5 Hour Extended Burn Time/Made in Italy Cotton Wick Scented Home Deco Fragrance Mothers Day
Cocod'or$10.084.3★1,015 rev
Colored Scented Tealight Candles 16 Pack Soy Wax Colorful Tea Lights in 4 Scents for Home Decor Relaxation & Gifts | Long-Lasting | Cedar Amber Sandalwood Lavender Fig & Patchouli
KEARLGMBH$10.394.4★75 rev
Wfmolcand Purple Lavender Scented Tealight Candles - Giant 100 Pack Candles -Smokeless 4 Hour Burn - Gift Set for Valentines Day Christmas Weddings Centerpiece & Home Decor
Wfmolcand$19.094.5★769 rev
DecorRack 30 Tealight Candles French Vanilla Scented (30 Pack)
DecorRack$7.884.1★50 rev
Pure English Lavender Premium Tealight Candles - Highly Scented with Essential & Natural Oils - 6 Purple Tea Lights - Beautiful Candlelight - Made in the USA - Flower & Floral Collection
Shortie's Candle Company$8.924.5★1,258 rev
Newest
by launch dateDecorRack 30 Tealight Candles French Vanilla Scented (30 Pack)
DecorRack$7.8850 rev
Ashlux Lavender Scented Tealight Candles 48 Pack 4-Hour Soy Wax Tea Candle
Ashlux$19.5414 rev
Rose Scented Tealight Candles 48 Pack6-Hour Soy Wax Tea Lights Candles
Ashlux$22.6046 rev
Crenovo Jasmine Scented Tealight Candles with Dried Flowers 16 Pack
Crenovo$14.5333 rev
Yankee Candle Balsam & Cedar Tea Light Candles Premium Plant Wax Scented Tealights for Christmas Holiday 12 Count Green Up to 5 Hours Burn Time Natural Fiber Wick 0.44 oz Each
Yankee Candle$25.5418 rev
Trending
90-day click momentumCrenovo Jasmine Scented Tealight Candles with Dried Flowers 16 Pack
Crenovo$14.534.6★
Ashlux Lavender Scented Tealight Candles 48 Pack 4-Hour Soy Wax Tea Candle
Ashlux$19.544.0★
DecorRack Gardenia Scented Tealights Pleasant Fragrance (Pack of 30)
DecorRack$7.724.0★
Rose Scented Tealight Candles 48 Pack6-Hour Soy Wax Tea Lights Candles
Ashlux$22.604.2★
Crenovo Scented Tealight Candles 16 Pack Lavender Tea Candles 6-7h
Crenovo$13.154.6★
What buyers say about scented tea lights candles
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“Best value”
“Excellent product”
“Just as advertised”
“Nice warm glow”
“These really do burn very clean”
“The color 😍 is so pretty”
“Durable”
“Right size”
“thicker than any tea lights I have ever ordered”
What buyers complain about
“Weird smell”
“Wasn't happy with their size”
“Burns for 7 hours”
“shows a lack of quality control that needs to be addressed”
“Durability isn't that great as it arrived dented. which is why I'm leaving it at 4 stars”
“This is blatant deception”
“Waste of money”
“Doesnt work for me as they dont burn brightly”
“colors were not as bright as the picture”
“The clear plastic base feels a little cheap”
Top return reasons
Common questions
- Is scented tea lights candles profitable to sell on Amazon United States?
- The niche generates $243K/yr across 63 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Worth a look (62/100).
- How competitive is the scented tea lights candles niche?
- 25 brands and 77 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in scented tea lights candles?
- Top complaints mined from reviews: Smell, Size-Overall, Flammable. The return rate is 1.2%.
- When does demand for scented tea lights candles peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the scented tea lights candles niche?
- Listings span $7.65–$33.77; the average listing price is $14.92 (sweet spot $15–$100). The average incumbent carries 1,345 reviews — the moat a new listing must climb.