scented lamp oil
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$25.12avg listing price — sweet spot $15–$100
Price range
Great$9.93–$41.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good858.81avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+26.5%90-day search growth — must beat 0% to launch
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$107K$107K/yr · 107K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, scented lamp oil is a $107K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May. Verdict: Worth a look — 54/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
scented lamp oil market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $126K–$151K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #483
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 54%
- Out of stock
- 1.4%
- Avg brand age
- 58 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
38
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
48%
Top 20: 84%
Open market
4%
- MAISON BERGER57%
- La-Tee-Da24%
- Courtney's Candles6%
- Maison Berger5%
- La-Tee-Da!2%
- Sophia's1%
- Open — no brand owns it (4 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.5% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 2.4×
Top scented lamp oil search terms
- maison berger refill21K/yr
- la tee da fragrance oil15K/yr
- lampe berger refill9K/yr
- catalytic lamp fragrance oil7K/yr
- mason berger refill7K/yr
- lamberger lamp oil9K/yr
- scented lamp oil11K/yr
- fragrance lamp oil7K/yr
- la tee da4K/yr
- effusion lamp fragrance oil4K/yr
Top scented lamp oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAISON BERGER Lampe Berger Refill 3 x 250 ml Fresh Trio
MAISON BERGER$30.334.5★146 rev
MAISON BERGER Lampe Berger Refill 500 ml Ocean Breeze
MAISON BERGER$24.474.4★1,011 rev
MAISON BERGER Lamp Refill Trio Warm 3 x 250 ml Home Fragrance Refills for Lampe Berger Catalytic Lamps Vanilla Gourmet New Orleans & Orange Cinnamon Helps Purify Then Fragrance the Air
MAISON BERGER$30.234.6★593 rev
32 Oz. Gatsby- Teak Mahogany Fragrance lamp Oil
La-Tee-Da$23.804.5★204 rev
Courtneys Candles Fragrance Lamp Oils - 16oz - Cashmere-Bergamot
Courtney's Candles$19.454.1★19 rev
Newest
by launch date
New Scentimental Scents Cinnamon Apple Lamp Fragrance Oil 16 Fluid Ounces Scented Lamp Oil for Fragrance Lamps Proudly Made in USA Catalytic Lamp Oil Refills Scented
THE LAMP STAND$14.9317 rev
Sophias Egyptian Musk Fragrance Lamp Oil Refills Effusion Lamp Fragrance Oil for Redolere Lamps Scented Lamp Oil for Fragrance Lamps 16 Fluid Ounces of Catalytic Scented Oil Made in USA
Sophia's$14.9512 rev
MAISON BERGER Lamp Refill Trio Warm 3 x 250 ml Home Fragrance Refills for Lampe Berger Catalytic Lamps Vanilla Gourmet New Orleans & Orange Cinnamon Helps Purify Then Fragrance the Air
MAISON BERGER$30.23593 rev
La-Tee-Da Effusion Lamp Fragrance - Lemon Lush! - 16 Ounce - (Lemon Lavender & Green Leaves Scent)
La-Tee-Da$19.0320 rev
MAISON BERGER Lampe Berger Refill 3 x 250 ml Fresh Trio
MAISON BERGER$30.33146 rev
Trending
90-day click momentumSophias Egyptian Musk Fragrance Lamp Oil Refills Effusion Lamp Fragrance Oil for Redolere Lamps Scented Lamp Oil for Fragrance Lamps 16 Fluid Ounces of Catalytic Scented Oil Made in USA
Sophia's$14.954.1★
La-Tee-Da Effusion and Fragrance Lamp Oil Refills - 32 oz - SHEER PARADISE
La-Tee-Da!$23.914.5★
MAISON BERGER Lampe Berger Refill 500 ml (Fresh Eucalyptus 2)
MAISON BERGER$25.624.5★
Courtneys Candles Fragrance Lamp Oils - 16oz - Cashmere-Bergamot
Courtney's Candles$19.454.1★
MAISON BERGER Lampe Berger Refill 500 ml Ocean Breeze
MAISON BERGER$24.474.4★
What buyers say about scented lamp oil
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Excellent product”
“It's good value”
“Clean burning”
“Love this diffuser oil”
“It does what it's supposed to do”
“It also last a while”
“This bottle was ample size for several uses”
“Easy to use”
“powerful, excellent”
What buyers complain about
“NO SCENT”
“a bit pricey”
“Not strong enough”
“had to turn off the diffuser”
“It's too big for small wick holders”
“It was crushed wasnt able to open it”
“Doesnt fill the den with any sent”
“Cheap”
“Although it burns a little sooty on first light”
“Does not match scent notes listed”
Top return reasons
Common questions
- Is scented lamp oil profitable to sell on Amazon United States?
- The niche generates $107K/yr across 37 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +26.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the scented lamp oil niche?
- 10 brands and 38 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in scented lamp oil?
- Top complaints mined from reviews: Smell, Value For Money, Strength. The return rate is 0.3%.
- When does demand for scented lamp oil peak?
- Demand peaks in May; the busiest month runs 2.4× the quietest.
- What does it cost to enter the scented lamp oil niche?
- Listings span $9.93–$41.82; the average listing price is $25.12 (sweet spot $15–$100). The average incumbent carries 859 reviews — the moat a new listing must climb.