Is scented drawer liners profitable to sell on Amazon United States?

The niche generates $208K/yr across 28 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +24.6%. Flapen's verdict: Worth a look (58/100).

How competitive is the scented drawer liners niche?

9 brands and 11 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in scented drawer liners?

Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 1.7%.

When does demand for scented drawer liners peak?

Demand peaks in Aug; the busiest month runs 1.9× the quietest.

What does it cost to enter the scented drawer liners niche?

Listings span $8.17–$29.90; the average listing price is $17.88 (sweet spot $15–$100). The average incumbent carries 841 reviews — the moat a new listing must climb.

scented drawer liners

Worth a look

Shows low returns (1.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.7%

return rate — above 5% kills the launch gate

Avg price

Great$17.88

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$8.17–$29.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good841

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Growth

Good+24.6%

90-day search growth — must beat 0% to launch

Market size

Okay$208K

$208K/yr · 206K searches

Brand share

Bad91%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, scented drawer liners is a $208K/yr Amazon United States market (206K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug. Verdict: Worth a look — 58/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

scented drawer liners market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $179K–$224K; units × avg price
Conversion rate: 5.6%
Avg BSR: #23
Page quality: 0%
Prime: 93%
Sponsored: 82%
Out of stock: 11.3%
Avg brand age: 47 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

Linda's Essentials37%
SCENTORINI22%
The Master Herbalist12%
Gersoniel10%
MERRITON10%
Crabtree & Evelyn3%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.6% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.9×

Open Trend

Top scented drawer liners search terms

scented drawer liners for dresser96K/yr +23.2%4.7% conv.
scented drawer liners51K/yr +49.7%3.6% conv.
scented drawer liner16K/yr +20.8%2.8% conv.
drawer liner scented11K/yr -2.9%3.9% conv.
scented drawer liners for bedroom dresser10K/yr -14.0%3.3% conv.
scented drawer liner paper9K/yr +16.7%4.4% conv.
scented shelf liner5K/yr +40.5%3.6% conv.
fragrant drawer liners4K/yr +12.6%2.6% conv.
dresser drawer liners scented4K/yr -16.6%4.0% conv.

All search terms

Top scented drawer liners products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fresh Linen Scented Drawer Liners for Dresser Drawers (10 Large Sheets 19.7 x 14.4) - Non Adhesive Drawer Paper Liner for Bedroom Dresser & Closet Shelves by Lindas Essentials

Linda's Essentials$14.114.5★1,010 rev

Lavender Scented Drawer Liners for Dresser Drawers (10 Large Sheets 19.7 x 14.4) - Non Adhesive Drawer Paper Liner for Bedroom Dresser & Closet Shelves by Lindas Essentials

Linda's Essentials$14.044.5★1,010 rev

Merriton Scented Drawer Liners for Dresser Fragrant Paper Liner for Drawers Cabinet Shelf Linen Closet and Kitchen Scent Liners Non Adhesive (Royal Bloom)

MERRITON$18.834.5★1,070 rev

SCENTORINI Scented Drawer Liners for Dresser 15 Sheets Linen Scent

SCENTORINI$16.534.4★264 rev

SCENTORINI Fresh Linen Scented Drawer Liners for Dresser 6 Sheets

SCENTORINI$8.174.1★227 rev

Newest

by launch date

Sandalwood Scented Drawer Liners for Dresser Drawers (10 Large Sheets 19.7 x 14.4) - Non Adhesive Drawer Paper Liner for Bedroom Dresser & Closet Shelves by Lindas Essentials

Linda's Essentials$14.731,010 rev

9mo ago

SCENTORINI Scented Drawer Liners for Dresser 12 Sheets Linen Scent

SCENTORINI$11.3437 rev

10mo ago

Fresh Linen Scented Drawer Liners for Dresser Drawers (10 Large Sheets 19.7 x 14.4) - Non Adhesive Drawer Paper Liner for Bedroom Dresser & Closet Shelves by Lindas Essentials

Linda's Essentials$14.111,010 rev

1y ago

Lavender Scented Drawer Liners for Dresser Drawers (10 Large Sheets 19.7 x 14.4) - Non Adhesive Drawer Paper Liner for Bedroom Dresser & Closet Shelves by Lindas Essentials

Linda's Essentials$14.041,010 rev

1y ago

Jasmine Scented Drawer Liners for Dresser Drawers (10 Large Sheets 19.7 x 14.4) - Non Adhesive Drawer Paper Liner for Bedroom Dresser & Closet Shelves by Lindas Essentials

Linda's Essentials$13.881,010 rev

1y ago

What buyers say about scented drawer liners

What buyers praise and complain about, mined from review topics.

What buyers love

Smell55%

“Nice gentle smell”

Quality-Overall8%

“Great quality and the scent is fabulous”

Ease Of Use4%

“Ease of use”

Size-Overall4%

“Good fit”

Advertised Vs Actual Product3%

“As advertised”

Design-Overall3%

“the design is as expected”

Value For Money3%

“Worth the money”

Color2%

“good colors”

Print Quality2%

“The print is pretty and the paper is nice & thick,”

Gifting Purpose1%

“Great for a gift”

What buyers complain about

Smell65%

“Odor is horrific”

Size-Overall4%

“which is always the wrong size”

Value For Money4%

“A waste of money”

Durability4%

“doesnt last”

Color1%

“However, the color was much more beige than pink”

Ease Of Use1%

“Not easy to use”

Quality-Overall1%

“Bad quality, waste of money”

Advertised Vs Actual Product1%

“they are not as pictured”

Material Quality0%

“also of plastic”

Strength0%

“flimsy”

Top return reasons

Smell74%

Size-Overall8%

Advertised Vs Actual Product6%

Value For Money2%

Color2%

Functionality-Overall1%

Adhesion/Stickiness1%

Strength1%

Thin1%

Product Condition0%

Common questions

Is scented drawer liners profitable to sell on Amazon United States?: The niche generates $208K/yr across 28 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +24.6%. Flapen's verdict: Worth a look (58/100).
How competitive is the scented drawer liners niche?: 9 brands and 11 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in scented drawer liners?: Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 1.7%.
When does demand for scented drawer liners peak?: Demand peaks in Aug; the busiest month runs 1.9× the quietest.
What does it cost to enter the scented drawer liners niche?: Listings span $8.17–$29.90; the average listing price is $17.88 (sweet spot $15–$100). The average incumbent carries 841 reviews — the moat a new listing must climb.

scented drawer liners

scented drawer liners market data

Competition & brand share

Demand & seasonality

Top scented drawer liners search terms

Top scented drawer liners products on Amazon

Top sellers

Newest

Trending

What buyers say about scented drawer liners

What buyers love

What buyers complain about

Top return reasons

Common questions

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