Scalloped Tray
FailShoppers spend an estimated $66K a year here, so Scalloped Tray is a Fail.
- Flapen Score
- 49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median49
- Market size
- $66K/yr173K searches / yr
- 90-day growth
- -18.2%search demand this quarter
- Competition
- 31%top-5 click share · 40 brands · 49 sellers
Flapen Score
Scalloped Tray against its category
The dotted line is the Home & Kitchen average. Past it, Scalloped Tray is stronger. Inside it, weaker.
Market
The Scalloped Tray market on Amazon at a glance
Shoppers on Amazon United States searched for Scalloped Tray 173K times last year and spent an estimated $66K. The top 5 brands take 44% of clicks. Demand peaks in Feb. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.
- Searches, last 12 months
- 173K
- Growth, 90 days vs prior 90
- -18.2%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $66Ka year
- Peak month
- February2.0× the quietest month
- Top search term
- scalloped tray82K searches a year
02 · Price
A sale here is worth $25.69.
Listings sell for $25.69 on average, from $9.51 to $65.30. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $25.69 that is $0 to $3K a year per listing.
- Average price
- $25.69inside the $15 to $100 sweet spot
- Price range
- $9.51–$65.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #755 within Decorative Trays. It carries 101 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 16.5%
- Average rank
- #755in Decorative Trays
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 101per listing
- Listings tracked
- 62
04 · Newcomers
5 of last year's 25 launches cleared the first-year sales bar.
25 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 25
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Scalloped Tray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 1, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
StorageWorks Rectangle Wicker Scalloped Tray Rattan Serving Trays with Handles Seagrass Basket for Decorative & Organizing 15.75 L x 11.5 W x 2.75 H
- Price
- $22.61
- Rating
- 4.7/5
- Reviews
- 351
- Age
- 2y ago

GRANNY SAYS Scalloped Edge Rectangle Wicker Serving Tray Coffee Table Tray Serving Trays with Handles Decorative Tray for Entryway Coffee Table Woven Tray for Serving 15 11 2
- Price
- $21.45
- Rating
- 4.5/5
- Reviews
- 155
- Age
- 1y ago

StorageWorks Rectangle Wicker Scalloped Tray Rattan Serving Trays with Handles Water Hyacinth Basket for Decorative & Organizing 15.75 L x 11.5 W x 2.75 H
- Price
- $24.14
- Rating
- 4.7/5
- Reviews
- 161
- Age
- 2y ago

BreezeHug Brown Decorative Serving Tray Wood 12.6 Inch Scalloped Serving Tray Round Wooden Display Plate with Scalloped Borders for Coffee Table Living Room Bedroom Entryway Decoration
- Price
- $20.70
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 8mo ago

GRANNY SAYS Scalloped Edge Rectangle Serving Tray Coffee Table Tray Wicker Serving Trays with Handles Decorative Tray for Coffee Table Woven Tray 15 11 2 White
- Price
- $21.47
- Rating
- 4.5/5
- Reviews
- 155
- Age
- 1y ago
Trending
estimated 90-day click momentum
Gesodant 13 Round Scalloped Decorative Tray for Coffee Table Decor Candle & Perfume Tray Dining Table Centerpiece & Aromatherapy Candle Display Modern Glossy Lacquer Look (Light Blue)
- Price
- $25.66
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 4mo ago

FUOAUYK Clear Acrylic Serving Tray with Handles 15 x 10 Inch Scalloped Decorative Tray for Coffee Table & Ottoman Perfume & Cosmetics Organizer for Bathroom Vanity & Kitchen Ideal for Drink & Snack
- Price
- $24.58
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 3mo ago

CubesLand Bathroom Toilet Paper Tray Organizer Scalloped Decorative Tray
- Price
- $15.23
- Rating
- 4.7/5
- Reviews
- 40
- Age
- 4mo ago

Yookeer Scalloped Wood Riser Tray Soap Rustic Bathroom Decoration Scalloped Stand Soap Tray Wooden Decorative Pedestal Farmhouse Stand Decor for Bathroom Kitchen Bottles Dishes Plant Candles Display
- Price
- $15.62
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 5mo ago

BISS Scalloped Rattan Serving Tray with Removable Floral Transparent Board Natural Rattan Decorative Wicker Tray with Foldable Handles & Scalloped Edge Wicker Woven Tray for Coffee Table Dining
- Price
- $19.22
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 9mo ago
Newest
by launch date
FUOAUYK Clear Acrylic Serving Tray with Handles 15 x 10 Inch Scalloped Decorative Tray for Coffee Table & Ottoman Perfume & Cosmetics Organizer for Bathroom Vanity & Kitchen Ideal for Drink & Snack
- Price
- $24.58
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 3mo ago

CubesLand Bathroom Toilet Paper Tray Organizer Scalloped Decorative Tray
- Price
- $15.23
- Rating
- 4.7/5
- Reviews
- 40
- Age
- 4mo ago

Gesodant 13 Round Scalloped Decorative Tray for Coffee Table Decor Candle & Perfume Tray Dining Table Centerpiece & Aromatherapy Candle Display Modern Glossy Lacquer Look (Light Blue)
- Price
- $25.66
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 4mo ago

Yookeer Scalloped Wood Riser Tray Soap Rustic Bathroom Decoration Scalloped Stand Soap Tray Wooden Decorative Pedestal Farmhouse Stand Decor for Bathroom Kitchen Bottles Dishes Plant Candles Display
- Price
- $15.62
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 5mo ago

GRANNY SAYS Wicker Decorative Scalloped Trays for Home Decor Coffee Table Trays with Handles Woven Rattan Tray for Kitchen Counter Round Serving Tray Decor for Living Room and Ottoman
- Price
- $21.99
- Rating
- 4.5/5
- Reviews
- 155
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
40 rising
Sellers
49
Est. top-5 brand share
44%
Top 20: 81%
Est. top-5 click share
31%
Top 20: 64%
Open market
52%
- StorageWorks18%
- GRANNY SAYS13%
- BreezeHug5%
- Creative Co-Op4%
- LASIDO4%
- BISS4%
Demand
Scalloped Tray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.0×
Search terms
Top Scalloped Tray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- scalloped tray82K/yr
- scallop tray18K/yr
- scalloped wood tray12K/yr
- scalloped wicker tray8K/yr
- round scalloped tray8K/yr
- scalloped wooden tray8K/yr
- scalloped rattan tray6K/yr
- scalloped basket tray6K/yr
- white scalloped tray5K/yr
- scalloped trays for decor6K/yr
Reviews and returns
What reviews say buyers love and hate about Scalloped Tray
We read the reviews and the return reasons for every product selling here.
“To small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scalloped Tray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









