Is scalloped tray profitable to sell on Amazon United States?

The niche generates $66K/yr across 62 tracked products. 5 of 25 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Skip it (49/100).

How competitive is the scalloped tray niche?

40 brands and 49 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in scalloped tray?

Top complaints mined from reviews: Size-Overall, Color, Durability. The return rate is 3.8%.

When does demand for scalloped tray peak?

Demand peaks in Feb; the busiest month runs 2.0× the quietest.

What does it cost to enter the scalloped tray niche?

Listings span $9.51–$65.30; the average listing price is $25.69 (sweet spot $15–$100). The average incumbent carries 101 reviews — the moat a new listing must climb.

scalloped tray

Skip it

A small market ($66K/yr) — this niche doesn't clear our bar today.

Review moat

Great101.24

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$25.69

avg listing price — sweet spot $15–$100

Brand share

Great44%

top-5 brand share — no brand owns this niche

Price range

Great$9.51–$65.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great31%

top-5 click share — an open shelf

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$66K

$66K/yr · 173K searches

Growth

Bad-18.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, scalloped tray is a $66K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Feb. Verdict: Skip it — 49/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

scalloped tray market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $51K–$64K; units × avg price
Conversion rate: 1.5%
Avg BSR: #755
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 16.5%
Avg brand age: 22 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

40 rising

Sellers

Top-5 brand share

44%

Top 20: 81%

Top-5 click share

31%

Top 20: 64%

Open market

52%

StorageWorks18%
GRANNY SAYS13%
BreezeHug5%
Creative Co-Op4%
LASIDO4%
BISS4%

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -18.2% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 2.0×

Open Trend

Top scalloped tray search terms

scalloped tray82K/yr -19.9%0.7% conv.
scallop tray18K/yr -3.9%0.6% conv.
scalloped wood tray12K/yr -40.5%0.6% conv.
scalloped wicker tray8K/yr -20.4%1.7% conv.
round scalloped tray8K/yr -20.0%0.8% conv.
scalloped wooden tray8K/yr -26.4%1.0% conv.
scalloped rattan tray6K/yr +11.6%1.1% conv.
scalloped basket tray6K/yr -6.5%1.0% conv.
white scalloped tray5K/yr +6.0%1.3% conv.
scalloped trays for decor6K/yr -20.7%0.7% conv.

All search terms

Top scalloped tray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

StorageWorks Rectangle Wicker Scalloped Tray Rattan Serving Trays with Handles Seagrass Basket for Decorative & Organizing 15.75 L x 11.5 W x 2.75 H

StorageWorks$22.614.7★351 rev

GRANNY SAYS Scalloped Edge Rectangle Wicker Serving Tray Coffee Table Tray Serving Trays with Handles Decorative Tray for Entryway Coffee Table Woven Tray for Serving 15 11 2

GRANNY SAYS$21.454.5★155 rev

StorageWorks Rectangle Wicker Scalloped Tray Rattan Serving Trays with Handles Water Hyacinth Basket for Decorative & Organizing 15.75 L x 11.5 W x 2.75 H

StorageWorks$24.144.7★161 rev

BreezeHug Brown Decorative Serving Tray Wood 12.6 Inch Scalloped Serving Tray Round Wooden Display Plate with Scalloped Borders for Coffee Table Living Room Bedroom Entryway Decoration

BreezeHug$20.704.4★33 rev

GRANNY SAYS Scalloped Edge Rectangle Serving Tray Coffee Table Tray Wicker Serving Trays with Handles Decorative Tray for Coffee Table Woven Tray 15 11 2 White

GRANNY SAYS$21.474.5★155 rev

Newest

by launch date

FUOAUYK Clear Acrylic Serving Tray with Handles 15 x 10 Inch Scalloped Decorative Tray for Coffee Table & Ottoman Perfume & Cosmetics Organizer for Bathroom Vanity & Kitchen Ideal for Drink & Snack

FUOAUYK$24.5813 rev

3mo ago

CubesLand Bathroom Toilet Paper Tray Organizer Scalloped Decorative Tray

CubesLand$15.2340 rev

4mo ago

Gesodant 13 Round Scalloped Decorative Tray for Coffee Table Decor Candle & Perfume Tray Dining Table Centerpiece & Aromatherapy Candle Display Modern Glossy Lacquer Look (Light Blue)

Gesodant$25.667 rev

4mo ago

Yookeer Scalloped Wood Riser Tray Soap Rustic Bathroom Decoration Scalloped Stand Soap Tray Wooden Decorative Pedestal Farmhouse Stand Decor for Bathroom Kitchen Bottles Dishes Plant Candles Display

Yookeer$15.6218 rev

5mo ago

GRANNY SAYS Wicker Decorative Scalloped Trays for Home Decor Coffee Table Trays with Handles Woven Rattan Tray for Kitchen Counter Round Serving Tray Decor for Living Room and Ottoman

GRANNY SAYS$21.99155 rev

7mo ago

What buyers say about scalloped tray

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Really great well made product”

Size-Overall11%

“True to size”

Strength10%

“The Basket is sturdy”

Design-Overall9%

“Beautiful design”

Advertised Vs Actual Product8%

“Exactly as pictured”

Value For Money7%

“Great value”

Color6%

“I love the color”

Durability2%

“thickened body is durable”

Material Quality2%

“it is not made out of a cheap material”

Weight Light2%

“it isn't heavy”

What buyers complain about

Size-Overall22%

“To small”

Color11%

“Not the color it says”

Durability6%

“especially in this usage could potentially break easily”

Material Quality5%

“looks a bit cheap”

Quality-Overall5%

“It makes the whole thing look cheap”

Strength4%

“Breaks Easily”

Value For Money4%

“Plus the price is high”

Thickness2%

“The acrylic is thick”

Adhesion/Stickiness2%

“The fibers are sticking out everywhere”

Design-Overall2%

“Not all that elegant”

Top return reasons

Size-Overall47%

Color18%

Material Quality5%

Advertised Vs Actual Product5%

Quality-Overall4%

Value For Money4%

Defective Material/Parts3%

Functionality-Overall2%

Shape/Style1%

Display Colors1%

Common questions

Is scalloped tray profitable to sell on Amazon United States?: The niche generates $66K/yr across 62 tracked products. 5 of 25 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Skip it (49/100).
How competitive is the scalloped tray niche?: 40 brands and 49 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in scalloped tray?: Top complaints mined from reviews: Size-Overall, Color, Durability. The return rate is 3.8%.
When does demand for scalloped tray peak?: Demand peaks in Feb; the busiest month runs 2.0× the quietest.
What does it cost to enter the scalloped tray niche?: Listings span $9.51–$65.30; the average listing price is $25.69 (sweet spot $15–$100). The average incumbent carries 101 reviews — the moat a new listing must climb.