Is scalloped shower curtain profitable to sell on Amazon United States?

The niche generates $42K/yr across 19 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is +8.1%. Flapen's verdict: Skip it (37/100).

How competitive is the scalloped shower curtain niche?

14 brands and 19 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in scalloped shower curtain?

Top complaints mined from reviews: Quality-Overall, Thickness, Material Quality. The return rate is 5.8% — above our launch gate.

What does it cost to enter the scalloped shower curtain niche?

Listings span $13.97–$37.73; the average listing price is $21.84 (sweet spot $15–$100). The average incumbent carries 227 reviews — the moat a new listing must climb.

scalloped shower curtain

Skip it

A small market ($42K/yr) — this niche doesn't clear our bar today.

Avg price

Great$21.84

avg listing price — sweet spot $15–$100

Price range

Great$13.97–$37.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great226.68

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Growth

Okay+8.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$42K

$42K/yr · 191K searches

Signals High Returns

According to Flapen's Amazon United States niche tracking, scalloped shower curtain is a $42K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 37/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

scalloped shower curtain market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $44K–$55K; units × avg price
Conversion rate: 1.0%
Avg BSR: #445
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 3.5%
Avg brand age: 28 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

20%

MIULEE52%
Lush Decor8%
Aesthaboho6%
LilyCat6%
YINFUNG5%
youngseahome4%

Demand

Weekly Amazon search volume, last 40 weeks — +8.1% search growth over the last 90 days.

Open Trend

Top scalloped shower curtain search terms

scalloped shower curtain136K/yr +9.6%1.1% conv.
scallop shower curtain18K/yr -2.8%0.9% conv.
shower curtain scalloped10K/yr +23.6%1.1% conv.
scalloped edge shower curtain7K/yr +5.6%0.9% conv.
scalloped shower curtains for bathroom7K/yr -7.5%1.0% conv.
white scalloped shower curtain6K/yr +17.8%2.1% conv.
scalloped linen shower curtain8K/yr -2.4%1.1% conv.

All search terms

Top scalloped shower curtain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MIULEE Beige Scalloped Shower Curtain Linen Textured with 12 Metal Hooks Cute Heavy Duty Washable Waterproof Neutral Thick Cloth Shower Curtains with Black Border for Bathroom Bathtub W72*L72 Cream

MIULEE$18.734.7★1,275 rev

MIULEE Linen Scalloped Cream Shower Curtain with 12 Metal Hooks Boho Farmhouse Cute Heavy Duty Washable Waterproof Thick Cloth Shower Curtains with Black Border for Bathroom Hotel W72*L72 Natural

MIULEE$16.464.6★140 rev

Lush Decor Coastal Chic Scallop Edge Linen-Textured Shower Curtain Single 72 W x 72 L Blue & White - Scalloped Shower Curtains - Coastal Bathroom Curtain

Lush Decor$37.734.6★32 rev

youngseahome White Fabric with Water Blue Scalloped Border Shower Curtain Boho Chic Cloth Shower Curtain for Bathroom Showers 72 x 72 Inches

youngseahome$18.834.4★188 rev

LilyCat Scalloped Shower Curtain with 12 Clear Hooks Linen Textured Waterproof Heavy Duty Thick Fabric with Black Border Neutral Boho Farmhouse Bathtub Shower Curtain 72 x 72 Cream

LilyCat$16.844.5★24 rev

Newest

by launch date

LilyCat Scalloped Shower Curtain with 12 Clear Hooks Linen Textured Waterproof Heavy Duty Thick Fabric with Black Border Neutral Boho Farmhouse Bathtub Shower Curtain 72 x 72 Cream

LilyCat$16.8424 rev

3mo ago

LilyCat Scalloped Shower Curtain with 12 Clear Hooks Linen Textured Waterproof Heavy Duty Thick Fabric with Black Border Neutral Boho Farmhouse Bathtub Shower Curtain 72 x 72 Beige

LilyCat$15.9424 rev

3mo ago

Boomkin Block Print Shower Curtain Blue and White Shower Curtain Set Linen Textured with 12 Hooks Vintage Floral Grandmillennial Bathroom Decor for Vintage Farmhouse Frenchy Bathroom (72W x 72L)

Boomkin$29.8911 rev

4mo ago

Bathway White Shower Curtain with Black Scalloped Edge Fabric Shower Curtains Sets with 12 Metal Hooks Thick Cloth Bathroom Curtains Water Repellent 72 x 72 Inches

Bathway$13.9755 rev

5mo ago

Mindsoft Begonia Toile Shower Curtain 72 x 72 Cotton Linen Brown and White Print Curved Edge Curtain with 12 Metal Hooks Waterproof Bath Decor for Kitchen 18th Century Style Bath Accessories

Mindsoft$29.799 rev

5mo ago

What buyers say about scalloped shower curtain

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Looks great in my bathroom great quality”

Design-Overall12%

“The design is very beautiful”

Color8%

“the color is amazingly beautiful”

Material Quality7%

“not heavy material”

Upholstery/Fabric Quality7%

“Love the fabric”

Value For Money6%

“Price was perfect”

Advertised Vs Actual Product5%

“Looks like picture”

Shape/Style5%

“Great style,”

Assembly/Installation3%

“Super easy to install”

Size-Overall3%

“Exact Fit”

What buyers complain about

Quality-Overall13%

“Poor quality”

Thickness9%

“Its thick”

Material Quality8%

“Plastic”

Stain Resistance6%

“They always felt a little cheap or stained super easily or had ugly patterns”

Smell6%

“Has a fishy smell upon arrival”

Value For Money5%

“Looks expensive”

Size-Overall4%

“the incorrect size [after paying more for the longer length] is the reason I will return it”

Upholstery/Fabric Quality4%

“Poor fabric”

Color3%

“Stains a nasty color when it gets wet”

Advertised Vs Actual Product3%

“Deceiving”

Top return reasons

Color31%

Size-Overall27%

Material Quality13%

Advertised Vs Actual Product6%

Quality-Overall5%

Value For Money3%

Display Colors2%

Shape/Style2%

Stain Resistance1%

Thin1%

Common questions

Is scalloped shower curtain profitable to sell on Amazon United States?: The niche generates $42K/yr across 19 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is +8.1%. Flapen's verdict: Skip it (37/100).
How competitive is the scalloped shower curtain niche?: 14 brands and 19 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in scalloped shower curtain?: Top complaints mined from reviews: Quality-Overall, Thickness, Material Quality. The return rate is 5.8% — above our launch gate.
What does it cost to enter the scalloped shower curtain niche?: Listings span $13.97–$37.73; the average listing price is $21.84 (sweet spot $15–$100). The average incumbent carries 227 reviews — the moat a new listing must climb.