Scallop Shells
PassScallop Shells scores 72 out of 100, a Pass. Shoppers spend an estimated $284K a year here, search demand grew +102.1% this quarter, and an estimated 2.5% of orders come back.
- Flapen Score
- 72 / 100Top 1% of 11,240 Home & Kitchen niches · +23 vs the category median of 4972
- Market size
- $284K/yr273K searches / yr
- 90-day growth
- +102.1%search demand this quarter
- Competition
- 32%top-5 click share · 32 brands · 35 sellers
Flapen Score
Scallop Shells against its category
The dotted line is the Home & Kitchen average. Past it, Scallop Shells is stronger. Inside it, weaker.
Market
The Scallop Shells market on Amazon at a glance
Shoppers on Amazon United States searched for Scallop Shells 273K times last year and spent an estimated $284K. The top 5 brands take 50% of clicks. Demand peaks in Jun–Jul. Flapen scores it 72 out of 100, a Pass.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +102.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $284K a year.
- Searches, last 12 months
- 273K
- Growth, 90 days vs prior 90
- +102.1%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $284Ka year
- Peak month
- July5.1× the quietest month
- Top search term
- scallop shells40K searches a year
02 · Price
A sale here is worth $14.76.
Listings sell for $14.76 on average, from $7.81 to $34.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $14.76 that is $4K to $7K a year per listing.
- Average price
- $14.76under the $15 to $100 sweet spot
- Price range
- $7.81–$34.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #278 within Vase Fillers. It carries 385 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.6%
- Average rank
- #278in Vase Fillers
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 385per listing
- Listings tracked
- 54
04 · Newcomers
11 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Scallop Shells products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
32 rising
Sellers
35
Top-5 brand share
50%
Top 20: 92%
Top-5 click share
32%
Top 20: 70%
Open market
45%
- Brand 116%
- Brand 211%
- Brand 311%
- Brand 47%
- Brand 55%
- Brand 65%
Demand
Scallop Shells search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 5.1×
Search terms
Top Scallop Shells search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- scallop shells40K/yr
- scallop shells for crafts31K/yr
- clam shells40K/yr
- clam shells for crafts31K/yr
- shells for decoupage18K/yr
- large shells for crafts14K/yr
- large seashells for crafts11K/yr
- shells to paint7K/yr
- clam shell15K/yr
- large clam shells9K/yr
Reviews and returns
What reviews say buyers love and hate about Scallop Shells
We read the reviews and the return reasons for every product selling here.
“Very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scallop Shells questions
Answered from the same tracked data.