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Saybrook Pillow

Fail

The top 5 products take 100% of clicks, so Saybrook Pillow is a Fail.

Flapen Score
32
32 / 100
Ranks 10,503 of 11,240 Home & Kitchen niches · −17 vs the category median of 49
Market size
$359K/yr66K searches / yr
90-day growth
-39.9%search demand this quarter
Competition
100%top-5 click share · 3 brands · 6 sellers

Flapen Score

Saybrook Pillow against its category

The dotted line is the Home & Kitchen average. Past it, Saybrook Pillow is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Saybrook Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Saybrook Pillow 66K times last year and spent an estimated $359K. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $359K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-39.9%
Conversion, latest week
5.9%
Market size, estimated
$359Ka year
Peak month
December3.7× the quietest month
Top search term
saybrook adjustable pillow32K searches a year

02 · Price

A sale here is worth $92.10.

Listings sell for $92.10 on average, from $64.88 to $128.93. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 1,000 to 1,250 of them. At $92.10 that is $92K to $115K a year per listing.

Average price
$92.10inside the $15 to $100 sweet spot
Price range
$64.88–$128.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
1,000–1,250
Revenue per listing a year
$92K–$115K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Bed Pillows & Positioners. It carries 22,429 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#121in Bed Pillows & Positioners
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
22,429per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Saybrook Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 210%
  • Brand 34%

Demand

Saybrook Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Saybrook Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • saybrook adjustable pillow32K/yr
  • saybrook pillow26K/yr
  • saybrook4K/yr
  • saybrook adjustable pillow side sleeper5K/yr

Reviews and returns

What reviews say buyers love and hate about Saybrook Pillow

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Cushion”
15%of negative reviews mention “Value For Money”
3.8%of orders come back
“A little pricey”
A buyer, on “Value For Money”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Saybrook Pillow questions

Answered from the same tracked data.