Santal Candle

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $152K a year.

Searches, last 12 months

92K

Growth, 90 days vs prior 90

-0.7%

Conversion, latest week

5.5%

Market size, estimated

$152Ka year

Peak month

December2.1× the quietest month

Top search term

santal candle69K searches a year

Listings sell for $29.59 on average, from $8.95 to $116.86. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $29.59 that is $7K to $15K a year per listing.

Average price

$29.59inside the $15 to $100 sweet spot

Price range

$8.95–$116.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$7K–$15K

Returns

1.8%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #267 within Candles. It carries 527 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

94%

Out of stock, average day

3.3%

Average rank

#267in Candles

Average rating

4.10 starsAmazon United States average 4.42 stars

Average reviews

527per listing

Listings tracked

17

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months