Santa Decor

Shoppers searched for this 668K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +47.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months

668K

Growth, 90 days vs prior 90

+47.0%

Conversion, latest week

0.6%

Market size, estimated

$125Ka year

Peak month

December64.3× the quietest month

Top search term

santa claus figurines171K searches a year

Listings sell for $31.21 on average, from $5.53 to $107.97. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $31.21 that is $0 to $3K a year per listing.

Average price

$31.21inside the $15 to $100 sweet spot

Price range

$5.53–$107.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

4.9%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 35.9% of listings are out of stock. The average listing ranks #10,269 within Collectible Figurines. It carries 478 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

93%

Out of stock, average day

35.9%

Average rank

#10,269in Collectible Figurines

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

478per listing

Listings tracked

61

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months