Santa Claus Decor

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +35.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months

249K

Growth, 90 days vs prior 90

+35.3%

Conversion, latest week

0.2%

Market size, estimated

$12Ka year

Peak month

November110.5× the quietest month

Top search term

santas65K searches a year

Listings sell for $28.87 on average, from $5.53 to $64.06. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $28.87 that is $0 to $3K a year per listing.

Average price

$28.87inside the $15 to $100 sweet spot

Price range

$5.53–$64.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

7.5%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.9% of listings are out of stock. The average listing ranks #7,847 within Collectible Figurines. It carries 365 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

23.9%

Average rank

#7,847in Collectible Figurines

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

365per listing

Listings tracked

6

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months