Santa Beanie

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months

74K

Growth, 90 days vs prior 90

-0.9%

Conversion, latest week

2.1%

Market size, estimated

$15Ka year

Peak month

December284.1× the quietest month

Top search term

santa hat beanie11K searches a year

Listings sell for $9.72 on average, from $7.07 to $11.33. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $9.72 that is $972 to $2K a year per listing.

Average price

$9.72under the $15 to $100 sweet spot

Price range

$7.07–$11.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$972–$2K

Returns

8.3%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #427 within Headwear. It carries 672 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

8.8%

Average rank

#427in Headwear

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

672per listing

Listings tracked

4

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months