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Sanrio Chopsticks

Fail

The top 5 brands take 94% of clicks, so Sanrio Chopsticks is a Fail.

Flapen Score
39
39 / 100
Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 49
Market size
$71K/yr207K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
51%top-5 click share · 10 brands · 68 sellers

Flapen Score

Sanrio Chopsticks against its category

The dotted line is the Home & Kitchen average. Past it, Sanrio Chopsticks is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sanrio Chopsticks market on Amazon at a glance

Shoppers on Amazon United States searched for Sanrio Chopsticks 207K times last year and spent an estimated $71K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
2.1%
Market size, estimated
$71Ka year
Peak month
December6.2× the quietest month
Top search term
hello kitty bowl40K searches a year

02 · Price

A sale here is worth $15.99.

Listings sell for $15.99 on average, from $6.01 to $25.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $15.99 that is $2K to $4K a year per listing.

Average price
$15.99inside the $15 to $100 sweet spot
Price range
$6.01–$25.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #5,655 within Dinnerware. It carries 844 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#5,655in Dinnerware
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
844per listing
Listings tracked
35

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Sanrio Chopsticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

68

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

51%

Top 20: 84%

Open market

4%

  • Brand 156%
  • Brand 226%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (4 brands, 4%)

Demand

Sanrio Chopsticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Sanrio Chopsticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hello kitty bowl40K/yr
  • hello kitty chopsticks41K/yr
  • hello kitty ramen bowl46K/yr
  • hello kitty bowls7K/yr
  • sanrio chopsticks10K/yr
  • hello kitty noodle bowl11K/yr
  • sanrio bowl5K/yr
  • ramen bowl hello kitty8K/yr
  • hello kitty ramen bowl set13K/yr
  • sanrio ramen bowl6K/yr

Reviews and returns

What reviews say buyers love and hate about Sanrio Chopsticks

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Very very small bowl”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sanrio Chopsticks questions

Answered from the same tracked data.