Sanrio Birthday Decorations

Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months

316K

Growth, 90 days vs prior 90

+3.6%

Conversion, latest week

1.8%

Market size, estimated

$105Ka year

Peak month

September2.2× the quietest month

Top search term

hello kitty and friends birthday decorations104K searches a year

Listings sell for $18.22 on average, from $4.97 to $29.87. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $18.22 that is $0 to $2K a year per listing.

Average price

$18.22inside the $15 to $100 sweet spot

Price range

$4.97–$29.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.5%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #2,307 within Party Packs. It carries 143 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

100%

Out of stock, average day

20.2%

Average rank

#2,307in Party Packs

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

143per listing

Listings tracked

45

15 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

6Amazon's first-year sales bar

Average brand age

25 months