Sanitizing Toothbrush Holder

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months

194K

Growth, 90 days vs prior 90

-8.9%

Conversion, latest week

2.2%

Market size, estimated

$101Ka year

Peak month

January1.3× the quietest month

Top search term

sanitizing toothbrush holder40K searches a year

Listings sell for $24.08 on average, from $9.93 to $34.43. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $24.08 that is $0 to $2K a year per listing.

Average price

$24.08inside the $15 to $100 sweet spot

Price range

$9.93–$34.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.1%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #165 within Holders & Dispensers. It carries 1,323 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

5.9%

Average rank

#165in Holders & Dispensers

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

1,323per listing

Listings tracked

25

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

27 months