Sandalwood Incense

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $230K a year.

Searches, last 12 months

179K

Growth, 90 days vs prior 90

-1.4%

Conversion, latest week

12.0%

Market size, estimated

$230Ka year

Peak month

December1.1× the quietest month

Top search term

sandalwood incense92K searches a year

Listings sell for $10.68 on average, from $4.78 to $23.64. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $10.68 that is $8K to $11K a year per listing.

Average price

$10.68under the $15 to $100 sweet spot

Price range

$4.78–$23.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$8K–$11K

Returns

0.6%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #162 within Home Fragrance. It carries 4,031 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#162in Home Fragrance

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

4,031per listing

Listings tracked

21

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

63 months