Sandalwood Candles

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $237K a year.

Searches, last 12 months

193K

Growth, 90 days vs prior 90

-12.9%

Conversion, latest week

6.8%

Market size, estimated

$237Ka year

Peak month

December3.0× the quietest month

Top search term

sandalwood candles93K searches a year

Listings sell for $18.05 on average, from $6.69 to $47.47. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $18.05 that is $5K to $9K a year per listing.

Average price

$18.05inside the $15 to $100 sweet spot

Price range

$6.69–$47.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

1.1%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #316 within Candles. It carries 707 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

16.5%

Average rank

#316in Candles

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

707per listing

Listings tracked

33

14 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

3Amazon's first-year sales bar

Average brand age

42 months