salon towels
Worth a lookShows a sweet-spot price point ($33.10 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$33.10avg listing price — sweet spot $15–$100
Price range
Great$9.36–$57.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good$765K$765K/yr · 573K searches
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,565.3avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, salon towels is a $765K/yr Amazon United States market (573K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
salon towels market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- $828K–$993K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #235
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 2.5%
- Avg brand age
- 53 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
22
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
41%
Top 20: 82%
Open market
28%
- Utopia Towels24%
- UNIMADE18%
- Orighty10%
- GREEN LIFESTYLE8%
- Avalon Towels6%
- ForPro Professional Collection5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top salon towels search terms
- salon towels209K/yr
- salon towels bleach proof65K/yr
- bleach proof salon towels48K/yr
- barber towels40K/yr
- pedicure towels24K/yr
- black salon towels24K/yr
- toallas para pedicura spa21K/yr
- hair salon towels20K/yr
- salon towels for hair stylist24K/yr
- bleach proof towels11K/yr
Top salon towels products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UNIMADE Salon Towels 24 Pack Microfiber Barber Towels Bulk (16x29 inches) Hair-Drying Cloth Super Soft Black Hand Cloth for Gym Bath Spa Use and Home Beauty Care(Not Bleach Proof)
UNIMADE$29.244.6★1,011 rev
Utopia Towels Cotton Bleach Proof Salon Towel 16 by 27 inches Bleach Safe 100% Cotton Hand Towel for Gym 24 Pack Black
Utopia Towels$46.954.6★5,643 rev
Orighty Black Salon Towel Pack of 12 (Not Bleach Proof 16 x 29 Inches) Super Soft and Absorbent Microfiber Hair Salon Towels for Salon Hand Gym Bath Spa and Home Hair Care
Orighty$18.614.6★1,410 rev
GREEN LIFESTYLE Black Bleach Proof Towels Bulk Sets 100% Cotton 16 X 25 Premium Spa Quality Super Soft and Absorbent for Gym Pool Spa Salon and Home 12 Pack
GREEN LIFESTYLE$33.134.1★3,805 rev
UNIMADE 24 Pack Salon Towels - Highly Absorbent and Quick Drying Hand Towels Premium Wash Cloths for Bathroom Gym Shower Hotel and Spa - 16x27 inch (Black)
UNIMADE$27.424.4★665 rev
Newest
by launch date
Orighty Black Microfiber Hand Towels 24Pcs 16x28 Quick Drying&Absorbent
Orighty$27.382,942 rev
ForPro Premium Bleach Tough Salon Towels Black 100% Cotton Bleach-Proof Towels Stain Resistant 16 W x 27 L 12-Count
ForPro Professional Collection$28.47901 rev
FIXSMITH Salon Towels 12 Pack Black Hand Towels for Bathroom Quick Dry Gym Towels Spa Face Towel Absorbent Microfiber Towels for Salon Barber Gym Bath Pedicure and Home Hair Care 16 x 27 in
FIXSMITH$18.71312 rev
UNIMADE 24 Pack Salon Towels - Highly Absorbent and Quick Drying Hand Towels Premium Wash Cloths for Bathroom Gym Shower Hotel and Spa - 16x27 inch (Black)
UNIMADE$27.42665 rev
Simpli-Magic Cotton Hand Towels 16x27 (12 Pack) Soft Towels for Bathroom Kitchen Salon & Gym (Pink)
SIMPLI-MAGIC$24.696,728 rev
Trending
90-day click momentum
Fromm Softees Microfiber Hair Towels Absorbent Salon Hair Towels for Hairstylists Barbers Spa & Gym Fast-Drying Ultra-Soft Lint-Free Multi-Purpose Towels 16 x 29- 10-Pack - Black
Fromm$33.484.6★
Avalon Towels Salon Towel - Grey Hand Towels Bulk Pack of 24 - 100% Cotton Absorbent Spa Facial & Gym Towel for Working Out - 16x27 Inches (Not Bleach Proof)
Avalon Towels$36.994.5★
Avalon Towels Salon Towel - Black Hand Towels Bulk Pack of 24 - 100% Cotton Absorbent Spa Facial & Gym Towel for Working Out - 16x27 Inches (Not Bleach Proof)
Avalon Towels$36.974.5★
Utopia Towels Cotton Bleach Proof Salon Towel 16 by 27 inches Bleach Safe 100% Cotton Hand Towel for Gym 24 Pack Dark Grey
Utopia Towels$49.464.6★
GREEN LIFESTYLE Black Bleach Proof Towels Bulk Sets 100% Cotton 16 X 25 Premium Spa Quality Super Soft and Absorbent for Gym Pool Spa Salon and Home 12 Pack
GREEN LIFESTYLE$33.134.1★
What buyers say about salon towels
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Absorbs a lot of water”
“Soft towels”
“Good buy for the money”
“These hold up really well through washing”
“right size”
“Looks great, and durable”
“Very nice plush towels”
“dry surprisingly fast”
“Good color”
What buyers complain about
“Inconsistent quality”
“Shrunk up to wash cloth size after washing”
“Could be thicker”
“Falls apart after one use”
“Blue not black”
“Inconsistency in size”
“stain easily during services”
“I hate the material”
“Very thin”
“Not absorbent”
Top return reasons
Common questions
- Is salon towels profitable to sell on Amazon United States?
- The niche generates $765K/yr across 37 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Worth a look (61/100).
- How competitive is the salon towels niche?
- 19 brands and 22 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in salon towels?
- Top complaints mined from reviews: Quality-Overall, Washability, Thickness. The return rate is 1.6%.
- When does demand for salon towels peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the salon towels niche?
- Listings span $9.36–$57.40; the average listing price is $33.10 (sweet spot $15–$100). The average incumbent carries 4,565 reviews — the moat a new listing must climb.