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Saki Luna Electric Kettle

Fail

The top 5 brands take 100% of clicks, so Saki Luna Electric Kettle is a Fail.

Flapen Score
30
30 / 100
Ranks 10,693 of 11,240 Home & Kitchen niches · −19 vs the category median of 49
Market size
$161K/yr48K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
81%top-5 click share · 4 brands · 10 sellers

Flapen Score

Saki Luna Electric Kettle against its category

The dotted line is the Home & Kitchen average. Past it, Saki Luna Electric Kettle is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Saki Luna Electric Kettle market on Amazon at a glance

Shoppers on Amazon United States searched for Saki Luna Electric Kettle 48K times last year and spent an estimated $161K. All 4 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
2.8%
Market size, estimated
$161Ka year
Top search term
saki luna electric kettle26K searches a year

02 · Price

A sale here is worth $119.45.

Listings sell for $119.45 on average, from $37.15 to $243.96. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $119.45 that is $0 to $12K a year per listing.

Average price
$119.45above the $15 to $100 sweet spot
Price range
$37.15–$243.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #202 within Coffee, Tea & Espresso. It carries 3,378 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
14.3%
Average rank
#202in Coffee, Tea & Espresso
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
3,378per listing
Listings tracked
10

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Saki Luna Electric Kettle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 224%
  • Brand 33%
  • Brand 43%
  • Open — no brand owns it (0%)

Search terms

Top Saki Luna Electric Kettle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • saki luna electric kettle26K/yr
  • saki electric kettle9K/yr
  • saki kettle5K/yr
  • saki luna3K/yr
  • saki luna electric kettle pro2K/yr
  • luna electric kettle pro3K/yr

Reviews and returns

What reviews say buyers love and hate about Saki Luna Electric Kettle

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Durability”
5.4%of orders come back
“this does not last”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Saki Luna Electric Kettle questions

Answered from the same tracked data.