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sailor moon blanket

Skip it

A small market ($3K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 21Conversion 6Competition 23Returns 89Price range 75Avg price 95Brand share 18Review moat 78Quality gap 18

Avg price

Incredible$24.41

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Great441.64

avg incumbent reviews — the moat a new listing must climb

Price range

Great$7.01–$39.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-9.0%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$3K

$3K/yr · 30K searches

According to Flapen's Amazon United States niche tracking, sailor moon blanket is a $3K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

sailor moon blanket market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
$6K–$12K
units × avg price
Conversion rate
0.5%
Avg BSR
#16,794
Page quality
0%
Prime
71%
Sponsored
50%
Out of stock
15.0%
Avg brand age
38 months
Avg seller age
186 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

15

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

3%

  • Great Eastern Entertainment37%
  • Mewkou25%
  • Allenjoy15%
  • Bioworld9%
  • Fun Costumes6%
  • FUN.COM4%
  • Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Top sailor moon blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$33720%$67530%$1K40%$1K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about sailor moon blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall19%

“So comfortable”

Soft Feel17%

“Feels so soft”

Size-Overall12%

“good size”

Warmth11%

“Warm and cozy”

Quality-Overall8%

“High quality and great gift”

Gifting Purpose7%

“I gave this as a gift”

Value For Money4%

“I love it because it was a great price”

Design-Overall3%

“Good design”

Adhesion/Stickiness3%

“Great adhesion for the stickers”

Brightness/Shine/Glow3%

“Glow in the dark”

What buyers complain about

Size-Overall22%

“they were longer than I expected”

Gifting Purpose11%

“Joke gift”

Quality-Overall11%

“Poor Quality Control”

Thickness11%

“Its very thick”

Brightness/Shine/Glow6%

“We cant get it to glow in the dark at all”

Machine Wash Suitability6%

“The only downside is that it does take a while to wash”

Top return reasons

Size-Overall44%
Advertised Vs Actual Product13%
Color9%
Thickness6%
Thigh Fit6%
Comfort-Overall6%
Adhesion/Stickiness6%
Defective Material/Parts3%
Product Condition3%
Upholstery/Fabric Quality3%

Common questions

Is sailor moon blanket profitable to sell on Amazon United States?
The niche generates $3K/yr across 14 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (32/100).
How competitive is the sailor moon blanket niche?
8 brands and 15 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in sailor moon blanket?
Top complaints mined from reviews: Size-Overall, Gifting Purpose, Quality-Overall. The return rate is 1.3%.
When does demand for sailor moon blanket peak?
Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
What does it cost to enter the sailor moon blanket niche?
Listings span $7.01–$39.72; the average listing price is $24.41 (sweet spot $15–$100). The average incumbent carries 442 reviews — the moat a new listing must climb.