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sailor moon birthday decorations

Skip it

A small market ($26K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 24Conversion 38Competition 24Returns 43Price range 79Avg price 63Brand share 53Review moat 82Quality gap 55

Review moat

Great368.22

avg incumbent reviews — the moat a new listing must climb

Price range

Great$6.38–$49.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.59

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-1.8%

90-day search growth — must beat 0% to launch

Competition

Bad72%

top-5 click share — a locked-up shelf

Market size

Bad$26K

$26K/yr · 63K searches

According to Flapen's Amazon United States niche tracking, sailor moon birthday decorations is a $26K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Aug. Verdict: Skip it — 38/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

sailor moon birthday decorations market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$17K–$20K
units × avg price
Conversion rate
3.0%
Avg BSR
#7,307
Page quality
0%
Prime
83%
Sponsored
61%
Out of stock
2.9%
Avg brand age
37 months
Avg seller age
177 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

16 falling

Sellers

22

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

21%

  • Sacuoskdyu24%
  • Generic23%
  • POSLIUE10%
  • SHOWSUP9%
  • TTSAM6%
  • Pink Blume6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.
2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.2×

Top sailor moon birthday decorations search terms

  • sailor moon birthday decorations22K/yr
  • sailor moon party decorations10K/yr
  • sailor moon birthday7K/yr
  • sailor moon decorations5K/yr
  • sailor moon party4K/yr
  • sailor moon party supplies6K/yr
  • sailor moon party favors3K/yr
  • sailor moon balloons3K/yr
  • sailor moon backdrop2K/yr
All search terms

Top sailor moon birthday decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$5K30%$8K40%$10K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about sailor moon birthday decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“The stickers themselves are high quality and great scans”

Color12%

“Bright colors”

Size-Overall8%

“a good size”

Durability7%

“they are durable”

Embellishment/Embroidery Quality7%

“Great addition to other decorations”

Design-Overall7%

“A great decorative set for celebrations or everyday décor”

Adhesion/Stickiness5%

“Great adhesion for the stickers”

Brightness/Shine/Glow5%

“The way they reflected the light gave the whole dinner area a really nice”

Value For Money4%

“Good for the price”

Advertised Vs Actual Product3%

“Item as described”

What buyers complain about

Assembly/Installation17%

“Will require assembly”

Ease Of Use17%

“it wasnt easy to use”

Gifting Purpose8%

“Joke gift”

Brightness/Shine/Glow8%

“Tacky, too shiny”

Size-Overall8%

“A little smaller than expected”

Quality-Overall8%

“kinda cheap looking”

Thin3%

“the material is just as thin or thinner than those regular plastic ones from the dollar tree”

Thickness3%

“despite the fact that the string was very thin, which my husband struggled with for a few minutes,. having the kids opening them didn't help, ha”

Print Quality2%

“Print quality could be better”

Top return reasons

Size-Overall27%
Advertised Vs Actual Product15%
Color14%
Value For Money8%
Quality-Overall7%
Material Quality6%
Brightness/Shine/Glow4%
Defective Material/Parts4%
Functionality-Overall2%
Strength2%

Common questions

Is sailor moon birthday decorations profitable to sell on Amazon United States?
The niche generates $26K/yr across 18 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (38/100).
How competitive is the sailor moon birthday decorations niche?
16 brands and 22 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in sailor moon birthday decorations?
Top complaints mined from reviews: Assembly/Installation, Ease Of Use, Gifting Purpose. The return rate is 3.6%.
When does demand for sailor moon birthday decorations peak?
Demand peaks in Aug; the busiest month runs 2.2× the quietest.
What does it cost to enter the sailor moon birthday decorations niche?
Listings span $6.38–$49.99; the average listing price is $13.59 (sweet spot $15–$100). The average incumbent carries 368 reviews — the moat a new listing must climb.