Sage Incense Sticks
FailPrices span $5.26–$15.45, mostly outside the sweet spot, so Sage Incense Sticks is a Fail.
- Flapen Score
- 42 / 100Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 4942
- Market size
- $183K/yr155K searches / yr
- 90-day growth
- +2.6%search demand this quarter
- Competition
- 69%top-5 click share · 9 brands · 51 sellers
Flapen Score
Sage Incense Sticks against its category
The dotted line is the Home & Kitchen average. Past it, Sage Incense Sticks is stronger. Inside it, weaker.
Market
The Sage Incense Sticks market on Amazon at a glance
Shoppers on Amazon United States searched for Sage Incense Sticks 155K times last year and spent an estimated $183K. The top 5 brands take 91% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 12.7% of those searches ended in a purchase.
Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $183K a year.
- Searches, last 12 months
- 155K
- Growth, 90 days vs prior 90
- +2.6%
- Conversion, latest week
- 12.7%
- Market size, estimated
- $183Ka year
- Peak month
- January1.1× the quietest month
- Top search term
- sage incense sticks48K searches a year
02 · Price
A sale here is worth $9.34.
Listings sell for $9.34 on average, from $5.26 to $15.45. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $9.34 that is $9K to $12K a year per listing.
- Average price
- $9.34under the $15 to $100 sweet spot
- Price range
- $5.26–$15.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $9K–$12K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Home Fragrance. It carries 4,173 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #99in Home Fragrance
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 4,173per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Sage Incense Sticks products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HEM White Sage Incense Sticks - 100 Count | Natural Air Purifying Aromatherapy | Calming and Cleansing Fragrance | Perfect for Meditation and Relaxation | Long-Lasting Burn
- Price
- $7.32
- Rating
- 4.6/5
- Reviews
- 19,547
- Age
- 13y ago

White Sage Incense Sticks for Cleansing - (80 Scented Sticks) Charcoal Free Made from Upcycled Flowers | Protection Incense to Cleanse Negative Energy
- Price
- $13.76
- Rating
- 4.4/5
- Reviews
- 8,547
- Age
- 4y ago

HEM White Sage Incense Sticks 6 Hexa Tubes 20g (Approx. 120 Sticks) Cleansing & Purifying Herbal Aroma for Smudging Meditation Relaxation & Home Fragrance
- Price
- $6.69
- Rating
- 4.6/5
- Reviews
- 7,651
- Age
- 17y ago

Satya Nag Champa White Sage Incense sticks-12packs x 15grams by Satya (White Sage)
- Price
- $9.72
- Rating
- 4.7/5
- Reviews
- 3,206
- Age
- 9y ago

Alaysom Satya Nag Champa White Sage Incense Sticks - Multi-Packs Fine Quality Incense Sticks for Purification Relaxation Meditation (White Sage)
- Price
- $5.26
- Rating
- 4.5/5
- Reviews
- 7,415
- Age
- 9y ago
Trending
estimated 90-day click momentum
Organic White Sage Smudge Sticks - for Cleansing Negative Energy (24+ Sage Sticks 9 Inches) Thick California White Sage Incense Sticks with Real Leaves | Protection Incense Sticks for Daily Smudging
- Price
- $10.12
- Rating
- 4.3/5
- Reviews
- 860
- Age
- 4y ago

Bless-Organic-White-Sage 100%-Natural-Handmade-Incense-Sticks
- Price
- $7.60
- Rating
- 4.4/5
- Reviews
- 973
- Age
- 4y ago

White Sage Incense Sticks and Hem De Palo Santo Incense Sticks with Incense Holder Bundle for Smudging Smudge kit Natural Inciensos Aromaticos Home Fragrance
- Price
- $11.67
- Rating
- 4.7/5
- Reviews
- 3,007
- Age
- 5y ago

HEM White Sage Incense Sticks 6 Hexa Tubes 20g (Approx. 120 Sticks) Cleansing & Purifying Herbal Aroma for Smudging Meditation Relaxation & Home Fragrance
- Price
- $6.69
- Rating
- 4.6/5
- Reviews
- 7,651
- Age
- 17y ago

Sage Incense Sticks 100% Natural with Holder - Charcoal-Free for a Clean Non Toxic Burn - Energy Cleansing Smudging Negative Energy Purification Natural Aromatherapy Home Fragrance 30 Incenses
- Price
- $8.93
- Rating
- 4.5/5
- Reviews
- 164
- Age
- 2y ago
Newest
by launch date
White Sage Incense Sticks - Pack of 100 Insence-Sticks for Cleansing Negative Energy - Made with Natural White Sage Smudge - Non Toxic Salvia Blanca Inciensos - Spiritual Insense Incents
- Price
- $7.99
- Rating
- 4.6/5
- Reviews
- 105
- Age
- 8mo ago

White Sage Incense Sticks (50 Sticks) 100% Natural sustainably harvested White Sage Suitable for Yoga Meditation Relaxation and Spiritual Purification
- Price
- $15.45
- Rating
- 4.3/5
- Reviews
- 146
- Age
- 1y ago

Sage Incense Sticks 100% Natural with Holder - Charcoal-Free for a Clean Non Toxic Burn - Energy Cleansing Smudging Negative Energy Purification Natural Aromatherapy Home Fragrance 30 Incenses
- Price
- $8.93
- Rating
- 4.5/5
- Reviews
- 164
- Age
- 2y ago

Trumiri Incense Sticks - Combo Pack of 40 Insence-Sticks - 20 Palo Santo + 20 White Sage - Cleansing Insense - Insents - Incents - Inscense - Incence - Incienso - All Natural Non Toxic Incense Sticks
- Price
- $7.09
- Rating
- 4.6/5
- Reviews
- 390
- Age
- 2y ago

Handcrafted 4 Inch White Sage Smudge Sticks
- Price
- $7.42
- Rating
- 4.6/5
- Reviews
- 9,471
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
51
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
6%
- HEM41%
- Calmveda18%
- Satya16%
- TRUMIRI13%
- Bless International4%
- JL Local3%
- Open — no brand owns it (3 brands, 6%)
Demand
Sage Incense Sticks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.1×
Search terms
Top Sage Incense Sticks search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sage incense sticks48K/yr
- white sage incense sticks40K/yr
- sage incense34K/yr
- white sage incense16K/yr
- sage incense sticks for cleansing10K/yr
- incense sage4K/yr
- incense sticks sage3K/yr
Reviews and returns
What reviews say buyers love and hate about Sage Incense Sticks
We read the reviews and the return reasons for every product selling here.
“The smell is awful and very unpleasant”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sage Incense Sticks questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









