Is sage incense sticks profitable to sell on Amazon United States?

The niche generates $183K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Skip it (42/100).

How competitive is the sage incense sticks niche?

9 brands and 51 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in sage incense sticks?

Top complaints mined from reviews: Smell, Quality-Overall, Flammable. The return rate is 0.8%.

When does demand for sage incense sticks peak?

Demand is steady year-round — the busiest month runs 1.1× the quietest.

What does it cost to enter the sage incense sticks niche?

Listings span $5.26–$15.45; the average listing price is $9.34 (sweet spot $15–$100). The average incumbent carries 4,173 reviews — the moat a new listing must climb.

sage incense sticks

Skip it

Prices mostly outside the sweet spot ($5.26–$15.45) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Incredible12.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$183K

$183K/yr · 155K searches

Growth

Okay+2.6%

90-day search growth — must beat 0% to launch

Avg price

Okay$9.34

avg listing price — sweet spot $15–$100

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,172.87

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Price range

Bad$5.26–$15.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, sage incense sticks is a $183K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 42/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

sage incense sticks market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: $140K–$187K; units × avg price
Conversion rate: 12.7%
Avg BSR: #99
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

HEM41%
Calmveda18%
Satya16%
TRUMIRI13%
Bless International4%
JL Local3%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.1×

Open Trend

Top sage incense sticks search terms

sage incense sticks48K/yr +13.3%9.4% conv.
white sage incense sticks40K/yr +1.2%11.1% conv.
sage incense34K/yr -10.1%7.1% conv.
white sage incense16K/yr +3.1%8.1% conv.
sage incense sticks for cleansing10K/yr +3.1%8.2% conv.
incense sage4K/yr +7.5%8.5% conv.
incense sticks sage3K/yr -5.4%8.7% conv.

All search terms

Top sage incense sticks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HEM White Sage Incense Sticks - 100 Count | Natural Air Purifying Aromatherapy | Calming and Cleansing Fragrance | Perfect for Meditation and Relaxation | Long-Lasting Burn

HEM$7.324.6★19,547 rev

White Sage Incense Sticks for Cleansing - (80 Scented Sticks) Charcoal Free Made from Upcycled Flowers | Protection Incense to Cleanse Negative Energy

Calmveda$13.764.4★8,547 rev

HEM White Sage Incense Sticks 6 Hexa Tubes 20g (Approx. 120 Sticks) Cleansing & Purifying Herbal Aroma for Smudging Meditation Relaxation & Home Fragrance

HEM$6.694.6★7,651 rev

Satya Nag Champa White Sage Incense sticks-12packs x 15grams by Satya (White Sage)

Satya$9.724.7★3,206 rev

Alaysom Satya Nag Champa White Sage Incense Sticks - Multi-Packs Fine Quality Incense Sticks for Purification Relaxation Meditation (White Sage)

Satya$5.264.5★7,415 rev

Newest

by launch date

White Sage Incense Sticks - Pack of 100 Insence-Sticks for Cleansing Negative Energy - Made with Natural White Sage Smudge - Non Toxic Salvia Blanca Inciensos - Spiritual Insense Incents

TRUMIRI$7.99105 rev

8mo ago

White Sage Incense Sticks (50 Sticks) 100% Natural sustainably harvested White Sage Suitable for Yoga Meditation Relaxation and Spiritual Purification

RRTPPT$15.45146 rev

1y ago

Sage Incense Sticks 100% Natural with Holder - Charcoal-Free for a Clean Non Toxic Burn - Energy Cleansing Smudging Negative Energy Purification Natural Aromatherapy Home Fragrance 30 Incenses

Whole Works$8.93164 rev

2y ago

Trumiri Incense Sticks - Combo Pack of 40 Insence-Sticks - 20 Palo Santo + 20 White Sage - Cleansing Insense - Insents - Incents - Inscense - Incence - Incienso - All Natural Non Toxic Incense Sticks

TRUMIRI$7.09390 rev

2y ago

Handcrafted 4 Inch White Sage Smudge Sticks

JL Local$7.429,471 rev

4y ago

What buyers say about sage incense sticks

What buyers praise and complain about, mined from review topics.

What buyers love

Smell50%

“Calming Scent”

Quality-Overall18%

“Very well made”

Value For Money9%

“Definitely worth the price”

Advertised Vs Actual Product7%

“As described”

Ease Of Use2%

“Very easy to use”

Fire Resistance2%

“Burn great”

Size-Overall1%

“perfect size”

Ease Of Cleaning1%

“It is cleansing”

Gifting Purpose1%

“Great for a gift”

Brightness/Shine/Glow1%

“The ease of lighting”

What buyers complain about

Smell48%

“The smell is awful and very unpleasant”

Quality-Overall8%

“Bad quality”

Flammable5%

“when lit burns down in seconds”

Advertised Vs Actual Product4%

“Very disappointing and false advertising”

Value For Money4%

“waste of money”

Durability3%

“It broke immediately as I took it out of the package”

Moist/Dry2%

“Kinda Too Dry”

Gifting Purpose2%

“she was really bummed about her gift”

Size-Overall2%

“Smaller than I thought when I first purchased”

Functionality-Overall1%

“Doesnt work as it should”

Top return reasons

Smell66%

Advertised Vs Actual Product8%

Value For Money4%

Functionality-Overall4%

Size-Overall4%

Quality-Overall3%

Product Condition2%

Flammable2%

Defective Material/Parts2%

Strength1%

Common questions

Is sage incense sticks profitable to sell on Amazon United States?: The niche generates $183K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Skip it (42/100).
How competitive is the sage incense sticks niche?: 9 brands and 51 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in sage incense sticks?: Top complaints mined from reviews: Smell, Quality-Overall, Flammable. The return rate is 0.8%.
When does demand for sage incense sticks peak?: Demand is steady year-round — the busiest month runs 1.1× the quietest.
What does it cost to enter the sage incense sticks niche?: Listings span $5.26–$15.45; the average listing price is $9.34 (sweet spot $15–$100). The average incumbent carries 4,173 reviews — the moat a new listing must climb.