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Sage Incense Sticks

Fail

Prices span $5.26–$15.45, mostly outside the sweet spot, so Sage Incense Sticks is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$183K/yr155K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
69%top-5 click share · 9 brands · 51 sellers

Flapen Score

Sage Incense Sticks against its category

The dotted line is the Home & Kitchen average. Past it, Sage Incense Sticks is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sage Incense Sticks market on Amazon at a glance

Shoppers on Amazon United States searched for Sage Incense Sticks 155K times last year and spent an estimated $183K. The top 5 brands take 91% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $183K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
12.7%
Market size, estimated
$183Ka year
Peak month
January1.1× the quietest month
Top search term
sage incense sticks48K searches a year

02 · Price

A sale here is worth $9.34.

Listings sell for $9.34 on average, from $5.26 to $15.45. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $9.34 that is $9K to $12K a year per listing.

Average price
$9.34under the $15 to $100 sweet spot
Price range
$5.26–$15.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$9K–$12K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Home Fragrance. It carries 4,173 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#99in Home Fragrance
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
4,173per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Sage Incense Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

51

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

6%

  • Brand 141%
  • Brand 218%
  • Brand 316%
  • Brand 413%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Sage Incense Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Search terms

Top Sage Incense Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sage incense sticks48K/yr
  • white sage incense sticks40K/yr
  • sage incense34K/yr
  • white sage incense16K/yr
  • sage incense sticks for cleansing10K/yr
  • incense sage4K/yr
  • incense sticks sage3K/yr

Reviews and returns

What reviews say buyers love and hate about Sage Incense Sticks

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Smell”
48%of negative reviews mention “Smell”
0.8%of orders come back
“The smell is awful and very unpleasant”
A buyer, on “Smell”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sage Incense Sticks questions

Answered from the same tracked data.