Is sage green sheets profitable to sell on Amazon United States?

The niche generates $334K/yr across 26 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Skip it (49/100).

How competitive is the sage green sheets niche?

13 brands and 16 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in sage green sheets?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 2.1%.

When does demand for sage green sheets peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the sage green sheets niche?

Listings span $11.03–$55.67; the average listing price is $26.29 (sweet spot $15–$100). The average incumbent carries 157,045 reviews — the moat a new listing must climb.

sage green sheets

Skip it

A deep review moat (157,045 avg reviews) — this niche doesn't clear our bar today.

Avg price

Incredible$26.29

avg listing price — sweet spot $15–$100

Price range

Great$11.03–$55.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Market size

Good$334K

$334K/yr · 698K searches

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Growth

Okay+12.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Review moat

Bad157,045.19

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, sage green sheets is a $334K/yr Amazon United States market (698K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 49/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

sage green sheets market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $329K–$394K; units × avg price
Conversion rate: 1.8%
Avg BSR: #55
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

16%

ILAVANDE24%
Utopia Bedding19%
CGK Unlimited14%
Bedsure12%
Amazon Basics9%
Andency5%
Open — no brand owns it (7 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top sage green sheets search terms

green sheets124K/yr +19.0%0.7% conv.
sage green sheets101K/yr +17.7%1.3% conv.
olive green sheets64K/yr +11.3%0.8% conv.
green bed sheets49K/yr +18.2%0.7% conv.
green sheets queen46K/yr -5.7%2.2% conv.
dark green sheets48K/yr +5.0%0.9% conv.
green queen sheet set35K/yr -16.9%2.7% conv.
sage green sheets queen26K/yr -5.4%2.9% conv.
light green sheets21K/yr +24.5%0.8% conv.
sage green bed sheets20K/yr +7.8%1.1% conv.

All search terms

Top sage green sheets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ILAVANDE Queen Sheets Set 6 Piece Hotel Luxury Super Soft 1800 Series Microfiber Queen Bed Sheets Set-Wrinkle Free & Breathable-14 Deep Pocket Sheets for Queen Size Bed(Queen Sage Green)

ILAVANDE$18.144.6★13,231 rev

Bedsure Deep Pocket Queen Sheets - 6 Piece Prewashed Ultra-Soft Queen Sheet Set Fits Mattresses Up to 18 Inches Thick Breathable & Secure Fit Hotel Luxury Bedding Olive Green

Bedsure$34.514.2★1,172 rev

Utopia Bedding Queen Size Sheet Set 4 Piece Bed Sheets Soft and Breathable Microfiber Includes 1 Fitted Sheet 1 Flat Sheet and 2 Pillowcases Oeko Tex (Emerald Green)

Utopia Bedding$20.264.6★240,702 rev

Utopia Bedding Queen Size Sheet Set 4 Piece Bed Sheets Soft and Breathable Microfiber Includes 1 Fitted Sheet 1 Flat Sheet and 2 Pillowcases Oeko Tex (Sage)

Utopia Bedding$17.954.6★240,702 rev

Queen Size 4 Piece Sheet Set - Comfy Breathable & Cooling Sheets - Hotel Luxury Bed Sheets for Women & Men - Deep Pockets Easy-Fit Soft and Wrinkle Free Sheets - Sage Green Oeko-Tex Bed Sheet Set

CGK Unlimited$30.974.5★447,296 rev

Newest

by launch date

Amazon Basics Queen Bed Sheet 4-Piece Bedding Set Double Brushed Microfiber Ultra Soft Easy Care Green

Amazon Basics$11.44635 rev

10mo ago

Amazon Basics Full Bed Sheet 4-Piece Bedding Set Double Brushed Microfiber Ultra Soft Easy Care Green

Amazon Basics$11.03635 rev

10mo ago

kisswish Gingham Queen Sheet Set Lightweight Super Soft Brushed Microfiber Plaid Bed Sheets with 16 Deep Pocket 4 Piece Ruffle Farmhouse Bedroom Decor Sage Green

kisswish$35.50359 rev

1y ago

Bedsure Deep Pocket Queen Sheets - 6 Piece Prewashed Ultra-Soft Queen Sheet Set Fits Mattresses Up to 18 Inches Thick Breathable & Secure Fit Hotel Luxury Bedding Olive Green

Bedsure$34.511,172 rev

1y ago

Monbix Queen Comforter Set - 7 Pieces Cationic Dyeing Olive Green Bed in a Bag Queen Bedding Sets with Comforter Sheets Pillowcases & Shams Reversible Bedding Comforters Sets

Monbix$55.673,179 rev

2y ago

What buyers say about sage green sheets

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel26%

“Buttery soft”

Comfort-Overall14%

“Extremely comfortable”

Color13%

“Colors are true”

Quality-Overall10%

“have maintained their quality for 8 months now”

Size-Overall8%

“Fits well”

Value For Money5%

“Worth it”

Advertised Vs Actual Product3%

“Exactly as described”

Warmth2%

“overall they are cozy”

Material Quality1%

“Soft material”

Breathability1%

“Very breathable”

What buyers complain about

Quality-Overall10%

“Poor quality control”

Size-Overall9%

“Don't fit well”

Thickness7%

“the material is very thin”

Color6%

“Different color”

Pilling/Linting5%

“Sheets have pilling”

Washability3%

“Ripped after second wash”

Hard Feel2%

“Not super soft”

Stain Resistance2%

“Stain very easily as well as fabric pulling”

Durability2%

“fell apart after ONE WASH”

Comfort-Overall2%

“Very uncomfortable”

Top return reasons

Color40%

Size-Overall20%

Material Quality11%

Display Colors5%

Advertised Vs Actual Product5%

Quality-Overall3%

Value For Money3%