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Sage Green Pillow Covers 20x20

Fail

An estimated 7.9% of orders come back, so Sage Green Pillow Covers 20x20 is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$101K/yr178K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
26%top-5 click share · 32 brands · 35 sellers

Flapen Score

Sage Green Pillow Covers 20x20 against its category

The dotted line is the Home & Kitchen average. Past it, Sage Green Pillow Covers 20x20 is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sage Green Pillow Covers 20x20 market on Amazon at a glance

Shoppers on Amazon United States searched for Sage Green Pillow Covers 20x20 178K times last year and spent an estimated $101K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
3.1%
Market size, estimated
$101Ka year
Peak month
November2.7× the quietest month
Top search term
olive pillow covers20K searches a year

02 · Price

A sale here is worth $18.46.

Listings sell for $18.46 on average, from $8.70 to $37.51. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $18.46 that is $0 to $2K a year per listing.

Average price
$18.46inside the $15 to $100 sweet spot
Price range
$8.70–$37.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #155 within Decorative Pillows, Inserts & Covers. It carries 3,404 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#155in Decorative Pillows, Inserts & Covers
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
3,404per listing
Listings tracked
93

04 · Newcomers

3 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Sage Green Pillow Covers 20x20 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

35

Top-5 brand share

75%

Top 20: 94%

Top-5 click share

26%

Top 20: 54%

Open market

23%

  • Brand 165%
  • Brand 24%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 62%

Demand

Sage Green Pillow Covers 20x20 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Sage Green Pillow Covers 20x20 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olive pillow covers20K/yr
  • sage green pillow covers 20x2023K/yr
  • olive green pillow covers 20x2013K/yr
  • dark green velvet pillow covers15K/yr
  • green 20x20 pillow covers12K/yr
  • 24x24 pillow covers green10K/yr
  • green linen pillow covers5K/yr
  • 22x22 pillow cover green9K/yr
  • green pillow covers 22x2210K/yr
  • green pillow covers 24x2412K/yr

Reviews and returns

What reviews say buyers love and hate about Sage Green Pillow Covers 20x20

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Color”
15%of negative reviews mention “Color”
7.9%of orders come back
“Color is slightly darker than I expected”
A buyer, on “Color”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Sage Green Pillow Covers 20x20 questions

Answered from the same tracked data.