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Sage Green Duvet Cover

Fail

Buyers convert on only 1.1% of searches, so Sage Green Duvet Cover is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$237K/yr438K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
28%top-5 click share · 31 brands · 43 sellers

Flapen Score

Sage Green Duvet Cover against its category

The dotted line is the Home & Kitchen average. Past it, Sage Green Duvet Cover is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sage Green Duvet Cover market on Amazon at a glance

Shoppers on Amazon United States searched for Sage Green Duvet Cover 438K times last year and spent an estimated $237K. The top 5 brands take 69% of clicks. Demand peaks in Apr–May–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 438K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $237K a year.

Searches, last 12 months
438K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
1.1%
Market size, estimated
$237Ka year
Peak month
July2.0× the quietest month
Top search term
sage green duvet cover54K searches a year

02 · Price

A sale here is worth $50.22.

Listings sell for $50.22 on average, from $19.70 to $136.30. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $50.22 that is $0 to $5K a year per listing.

Average price
$50.22inside the $15 to $100 sweet spot
Price range
$19.70–$136.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #50 within Duvet Covers & Sets. It carries 6,352 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#50in Duvet Covers & Sets
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
6,352per listing
Listings tracked
76

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Sage Green Duvet Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

43

Top-5 brand share

69%

Top 20: 95%

Top-5 click share

28%

Top 20: 61%

Open market

28%

  • Brand 142%
  • Brand 214%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Sage Green Duvet Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jul · busiest ÷ quietest = 2.0×

Search terms

Top Sage Green Duvet Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sage green duvet cover54K/yr
  • olive green duvet cover48K/yr
  • green duvet cover king57K/yr
  • dark green duvet cover43K/yr
  • sage green duvet cover queen27K/yr
  • sage green duvet cover king23K/yr
  • olive green duvet cover king21K/yr
  • sage duvet cover13K/yr
  • forest green duvet cover19K/yr
  • olive green duvet cover queen15K/yr

Reviews and returns

What reviews say buyers love and hate about Sage Green Duvet Cover

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Soft Feel”
10%of negative reviews mention “Quality-Overall”
4.6%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sage Green Duvet Cover questions

Answered from the same tracked data.