Is sage green bathroom rugs profitable to sell on Amazon United States?

The niche generates $885K/yr across 62 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Launch it (61/100).

How competitive is the sage green bathroom rugs niche?

36 brands and 47 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in sage green bathroom rugs?

Top complaints mined from reviews: Size-Overall, Grip, Thickness. The return rate is 3.9%.

When does demand for sage green bathroom rugs peak?

Demand peaks in Mar; the busiest month runs 1.7× the quietest.

What does it cost to enter the sage green bathroom rugs niche?

Listings span $7.12–$38.97; the average listing price is $20.94 (sweet spot $15–$100). The average incumbent carries 12,238 reviews — the moat a new listing must climb.

sage green bathroom rugs

Launch it

A $885K/yr market growing +3.0% this quarter with returns at 3.9% — clears our launch bar.

Brand share

Great45%

top-5 brand share — no brand owns this niche

Avg price

Great$20.94

avg listing price — sweet spot $15–$100

Competition

Great26%

top-5 click share — an open shelf

Market size

Great$885K

$885K/yr · 2.1M searches

Price range

Great$7.12–$38.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Growth

Okay+3.0%

90-day search growth — must beat 0% to launch

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad12,238.44

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, sage green bathroom rugs is a $885K/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Mar. Verdict: Launch it — 61/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

sage green bathroom rugs market data

Units sold / yr: 40K–50K; avg 250–500/product
Revenue / yr: $838K–$1.0M; units × avg price
Conversion rate: 2.1%
Avg BSR: #122
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 3.8%
Avg brand age: 34 months
Avg seller age: 165 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

36 falling

Sellers

Top-5 brand share

45%

Top 20: 85%

Top-5 click share

26%

Top 20: 61%

Open market

51%

H.VERSAILTEX17%
MIULEE9%
HOMEIDEAS7%
OLANLY7%
BSICPRO6%
watthourhome4%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +3.0% search growth over the last 90 days.

Peak months: Mar · busiest ÷ quietest = 1.7×

Open Trend

Top sage green bathroom rugs search terms

sage green bathroom rugs344K/yr -2.9%1.4% conv.
green bath mat214K/yr +20.0%1.3% conv.
yellow bathroom rug124K/yr -24.9%0.2% conv.
sage green bath mat95K/yr +48.0%1.9% conv.
dark green bathroom rugs121K/yr -2.4%1.2% conv.
green bathroom rug set120K/yr -30.2%0.8% conv.
olive green bathroom rugs84K/yr +10.4%0.7% conv.
gold bathroom rugs100K/yr -27.5%0.1% conv.
light blue bath mat43K/yr +71.0%0.1% conv.
bath mat green39K/yr +78.4%1.5% conv.

All search terms

Top sage green bathroom rugs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

H.VERSAILTEX Sage Bathroom Rugs Bath Mat Set of 2 Extra Thick Chenille Striped Pattern Shaggy Bath Rugs for Bath Room Non Skid Bath Mats for Bathroom Floor (32 x 20 Plus 24 x 17 - Inches)

H.VERSAILTEX$24.084.3★76,030 rev

Chenille Bathroom Rug 24x16 Extra Soft Absorbent Quick Dry Rugs Green

watthourhome$9.294.4★94 rev

MIULEE Dark Green Bathroom Rugs Set 2 Piece Small Soft Bath Mats 16x24 Inch

MIULEE$21.953.9★7,125 rev

TECHMILLY Shaggy Bathroom Rugs Thick Non Slip Microfiber Mat Green 17x24

TECHMILLY$10.134.3★1,862 rev

OLANLY Bathroom Rugs 30x20 Extra Soft Absorbent Chenille Bath Rugs

OLANLY$22.654.4★50,860 rev

Newest

by launch date

ZVFFDG Set of 2 Waffle Bathroom Rugs Non Slip Absorbent Waffle Knit Bath Mat for Shower Floor Tub and Bathroom Door Ultra Soft Quick Dry Olive Green 17x24+18x30

ZVFFDG$19.1675 rev

6mo ago

Chenille Bathroom Rug 24x16 Extra Soft Absorbent Quick Dry Rugs Green

watthourhome$9.2994 rev

8mo ago

HOMEIDEAS Sage Green Bathroom Rugs Set Striped Chenille 20x32+17x24

HOMEIDEAS$23.05273 rev

9mo ago

HOMEIDEAS Upgraded Bathroom Rugs Set 3 Piece Ultra Soft Memory Foam Bath Mats Super Absorbent Non Slip Washable U-Shaped Toilet Bath Rug (Sage Green 17x24+20x32+U-Shaped 20x24)

HOMEIDEAS$33.63801 rev

9mo ago

AMOAMI Waffle Bath-Mat Absorbent Bath Mats for Bathroom Non Slip Machine Washable Bathroom Rugs with Tassels Ultra Soft Boho Bath Rugs for Floor 17x24 Dark Green

AMOAMI$18.38709 rev

1y ago

What buyers say about sage green bathroom rugs

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel15%

“Comfortable and soft”

Quality-Overall12%

“This mat seems to be good quality”

Color10%

“True to color”

Absorbency7%

“Good absorption”

Advertised Vs Actual Product7%

“Exactly what we needed”

Value For Money6%

“Very affordable”

Comfort-Overall5%

“It's comfortable”

Grip5%

“Good grip”

Size-Overall5%

“Great small size”

Thickness3%

“This mat has a nice thickness to it”

What buyers complain about

Size-Overall27%

“It does not fit”

Grip11%

“Doesnt grip at all”

Thickness8%

“not as thick as described”

Quality-Overall7%

“The Price does NOT match quality”

Advertised Vs Actual Product6%

“Picture is misleading”

Value For Money4%

“Not worth the money at half the price”

Color3%

“But the color is completely off”

Durability2%

“Also falling apart after one week”

Adhesion/Stickiness2%

“does not adhere to the floor”

Absorbency2%

“not even that absorbent”

Top return reasons

Size-Overall40%

Color31%

Advertised Vs Actual Product6%

Quality-Overall4%

Material Quality3%

Thickness3%

Display Colors2%

Thin2%

Grip1%

Value For Money1%

Common questions

Is sage green bathroom rugs profitable to sell on Amazon United States?: The niche generates $885K/yr across 62 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Launch it (61/100).
How competitive is the sage green bathroom rugs niche?: 36 brands and 47 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in sage green bathroom rugs?: Top complaints mined from reviews: Size-Overall, Grip, Thickness. The return rate is 3.9%.
When does demand for sage green bathroom rugs peak?: Demand peaks in Mar; the busiest month runs 1.7× the quietest.
What does it cost to enter the sage green bathroom rugs niche?: Listings span $7.12–$38.97; the average listing price is $20.94 (sweet spot $15–$100). The average incumbent carries 12,238 reviews — the moat a new listing must climb.