Is sage green bathroom rugs profitable to sell on Amazon United States?

The niche generates $789K/yr across 57 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (60/100).

How competitive is the sage green bathroom rugs niche?

34 brands and 46 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in sage green bathroom rugs?

Top complaints mined from reviews: Size-Overall, Grip, Thickness. The return rate is 3.6%.

When does demand for sage green bathroom rugs peak?

Demand peaks in Mar; the busiest month runs 1.7× the quietest.

What does it cost to enter the sage green bathroom rugs niche?

Listings span $7.05–$38.98; the average listing price is $20.01 (sweet spot $15–$100). The average incumbent carries 14,746 reviews — the moat a new listing must climb.

sage green bathroom rugs

Worth a look

Shows a fragmented shelf (top 5 take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Great27%

top-5 click share — an open shelf

Avg price

Great$20.01

avg listing price — sweet spot $15–$100

Brand share

Great48%

top-5 brand share — no brand owns this niche

Price range

Great$7.05–$38.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$789K

$789K/yr · 2.1M searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Okay3.6%

return rate — above 6% kills the launch gate

Growth

Bad-1.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Review moat

Bad14,746.26

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, sage green bathroom rugs is a $789K/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Mar. Verdict: Worth a look — 60/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 40K–50K; avg 250–500/product
Revenue / yr: $800K–$1.0M; units × avg price
Launch success: 88%; 7 of 8 new (360d)
Conversion rate: 1.9%
Avg BSR: #121
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 3.5%
Avg brand age: 34 months
Avg seller age: 164 days

Competition

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

Top-5 brand share

48%

Top 20: 87%

Top-5 click share

27%

Top 20: 61%

Open market

48%

H.VERSAILTEX18%
HOMEIDEAS9%
OLANLY7%
MIULEE7%
BSICPRO6%
TECHMILLY4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.

Peak months: Mar · busiest ÷ quietest = 1.7×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 57 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

H.VERSAILTEX Sage Bathroom Rugs Bath Mat Set of 2 Extra Thick Chenille Striped Pattern Shaggy Bath Rugs for Bath Room Non Skid Bath Mats for Bathroom Floor (32 x 20 Plus 24 x 17 - Inches)

H.VERSAILTEX$23.904.3★75,776 rev

TECHMILLY Super Soft Shaggy Bathroom Rugs Absorbent Thick Non Slip Microfiber Bath Rugs Quick Dry Machine Washable Bath Mat for Bathroom Floor Bathtub and Shower 17x24

TECHMILLY$9.984.3★1,854 rev

MIULEE Dark Green Bathroom Rugs Set 2 Piece Soft Absorbent Microfiber Bath Mat Set Non Slip Quick Dry Machine Washable Plush Shaggy Bath Rugs for Bathroom Floor Tub and Shower 16x24 inches

MIULEE$21.963.9★7,034 rev

Clara Clark 3 Piece Bathroom Rugs Bath Mat Set Velvet Memory Foam Bath Mats for Bathroom - Non-Slip PVC Backing Bath Rugs Washable - Dries Quickly Green

Clara Clark$24.474.4★30,766 rev

OLANLY Bathroom Rugs 30x20 Extra Soft Absorbent Chenille Bath Rugs Rubber Backing Quick Dry Machine Washable Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories Sage Green

OLANLY$22.544.4★47,962 rev

Newest

by launch date

ZVFFDG Set of 2 Waffle Bathroom Rugs Non Slip Absorbent Waffle Knit Bath Mat for Shower Floor Tub and Bathroom Door Ultra Soft Quick Dry Olive Green 17x24+18x30

ZVFFDG$18.8758 rev

6mo ago

Wylumen Scalloped Green Bathroom Rugs Mat Non Slip Absorbent Quick Dry Bath Mats for Shower Room Plush Microfiber Bath Mats for Bathroom Floor Washable Carpet for Shower Tub Sink Bedroom 20x32

Wylumen$18.81130 rev

8mo ago

watthourhome Chenille Bathroom Rug 24x16 Extra Soft Absorbent Quick Dry Machine Washable Non-Slip Bath Mat for Tub Shower and Bathroom Floor Plush Shaggy Home Decor Green

watthourhome$9.3663 rev

8mo ago

Arotive Bathroom Rugs 24x16 Extra Soft Absorbent Shaggy Chenille Bath Rugs Machine Washable Rubber Backing Non-Slip Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories Sage Green

Arotive$14.301,481 rev

9mo ago

HOMEIDEAS Sage Green Bathroom Rugs 2 Piece Thick Absorbent Fluffy Striped Chenille Bath Rugs Set Non Slip Soft Shaggy Bath Mats for Green Bathroom Decor 20 x 32 Plus 17 x 24

HOMEIDEAS$23.04237 rev

9mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel19%

“Soft and fluffy”

Quality-Overall13%

“Really nice quality bath mat”

Color9%

“Beautiful color”

Value For Money8%

“Very affordable”

Advertised Vs Actual Product6%

“As described”

Absorbency6%

“Super absorbent”

Comfort-Overall5%

“Nice and comfortable”

Size-Overall5%

“Fits perfect”

Grip4%

“Good grip”

Thickness2%

“Its thicker than I was expecting”

What buyers complain about

Size-Overall26%

“It does not fit”

Grip11%

“Doesn't grip very well”

Thickness9%

“Not as thick as I had hoped”

Quality-Overall7%

“Cheap quality = cheap price”

Advertised Vs Actual Product4%

“False description”

Value For Money3%

“i can't beleive i got suckered again by cheap prices”

Durability3%

“Falling apart after one wash”

Color2%

“Not the color I was expecting”

Adhesion/Stickiness2%

“Doesn't adhere to the floor as much as it says”

Absorbency1%

“it is not absorbent”

Top return reasons

Size-Overall45%

Color26%

Advertised Vs Actual Product6%

Quality-Overall5%

Material Quality3%

Thickness3%

Display Colors2%

Thin2%

Grip1%

Value For Money1%

Common questions

Is sage green bathroom rugs profitable to sell on Amazon United States?: The niche generates $789K/yr across 57 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (60/100).
How competitive is the sage green bathroom rugs niche?: 34 brands and 46 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in sage green bathroom rugs?: Top complaints mined from reviews: Size-Overall, Grip, Thickness. The return rate is 3.6%.
When does demand for sage green bathroom rugs peak?: Demand peaks in Mar; the busiest month runs 1.7× the quietest.
What does it cost to enter the sage green bathroom rugs niche?: Listings span $7.05–$38.98; the average listing price is $20.01 (sweet spot $15–$100). The average incumbent carries 14,746 reviews — the moat a new listing must climb.

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sage green bathroom rugs

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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