Sage and Palo Santo

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

49K

Growth, 90 days vs prior 90

+9.2%

Conversion, latest week

8.0%

Market size, estimated

$49Ka year

Peak month

January1.2× the quietest month

Top search term

sage and palo santo23K searches a year

Listings sell for $12.38 on average, from $5.59 to $27.60. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $12.38 that is $1K to $3K a year per listing.

Average price

$12.38under the $15 to $100 sweet spot

Price range

$5.59–$27.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.7%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #307 within Home Fragrance. It carries 2,223 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#307in Home Fragrance

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

2,223per listing

Listings tracked

20

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

37 months