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Saddle Stools

Fail

Buyers convert on only 0.5% of searches, so Saddle Stools is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$58K/yr97K searches / yr
90-day growth
+8.6%search demand this quarter
Competition
15%top-5 click share · 68 brands · 83 sellers

Flapen Score

Saddle Stools against its category

The dotted line is the Home & Kitchen average. Past it, Saddle Stools is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Saddle Stools market on Amazon at a glance

Shoppers on Amazon United States searched for Saddle Stools 97K times last year and spent an estimated $58K. The top 5 brands take 34% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
+8.6%
Conversion, latest week
0.5%
Market size, estimated
$58Ka year
Peak month
November2.3× the quietest month
Top search term
backless bar stools set of 424K searches a year

02 · Price

A sale here is worth $131.49.

Listings sell for $131.49 on average, from $31.53 to $362.57. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $131.49 that is $0 to $13K a year per listing.

Average price
$131.49above the $15 to $100 sweet spot
Price range
$31.53–$362.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 49% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #472 within Game & Recreation Room Furniture. It carries 1,822 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
49%
Out of stock, average day
8.4%
Average rank
#472in Game & Recreation Room Furniture
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,822per listing
Listings tracked
154

04 · Newcomers

28 of last year's 42 launches cleared the first-year sales bar.

42 products launched here in the last 12 months. 28 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
42
Successful launches
28Amazon's first-year sales bar
Average brand age
38 months

Products

Top Saddle Stools products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

68 rising

Sellers

83

Top-5 brand share

34%

Top 20: 75%

Top-5 click share

15%

Top 20: 40%

Open market

61%

  • Brand 110%
  • Brand 28%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Saddle Stools search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Saddle Stools search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • backless bar stools set of 424K/yr
  • saddle stools15K/yr
  • counter height backless stools10K/yr
  • backless counter stool8K/yr
  • saddle bar stools set of 38K/yr
  • backless bar height stools7K/yr
  • dining table stools7K/yr
  • saddle bar stools set of 47K/yr
  • saddle counter stool5K/yr
  • black backless bar stools4K/yr

Reviews and returns

What reviews say buyers love and hate about Saddle Stools

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
12%of negative reviews mention “Assembly/Installation”
4.0%of orders come back
“Very difficult to assemble”
A buyer, on “Assembly/Installation”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Saddle Stools questions

Answered from the same tracked data.