Saatva

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $261K a year.

Searches, last 12 months

122K

Growth, 90 days vs prior 90

+25.3%

Conversion, latest week

0.4%

Market size, estimated

$261Ka year

Peak month

June1.5× the quietest month

Top search term

saatva35K searches a year

Listings sell for $485.77 on average, from $160.61 to $1379.11. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $485.77 that is $0 to $49K a year per listing.

Average price

$485.77above the $15 to $100 sweet spot

Price range

$160.61–$1379.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$49K

Returns

1.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #285 within Mattress Pads & Toppers. It carries 2,435 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

75%

Out of stock, average day

10.5%

Average rank

#285in Mattress Pads & Toppers

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

2,435per listing

Listings tracked

16

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

32 months