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Rustic Nightstand Set of 2

Maybe

The top 5 products take only 11% of clicks. But buyers convert on only 0.7% of searches, so Rustic Nightstand Set of 2 is a Maybe.

Flapen Score
63
63 / 100
Top 5% of 11,240 Home & Kitchen niches · +14 vs the category median of 49
Market size
$93K/yr133K searches / yr
90-day growth
+68.7%search demand this quarter
Competition
11%top-5 click share · 110 brands · 130 sellers

Flapen Score

Rustic Nightstand Set of 2 against its category

The dotted line is the Home & Kitchen average. Past it, Rustic Nightstand Set of 2 is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rustic Nightstand Set of 2 market on Amazon at a glance

Shoppers on Amazon United States searched for Rustic Nightstand Set of 2 133K times last year and spent an estimated $93K. The top 5 brands take 33% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +68.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
+68.7%
Conversion, latest week
0.7%
Market size, estimated
$93Ka year
Top search term
matching nightstands set of 212K searches a year

02 · Price

A sale here is worth $105.96.

Listings sell for $105.96 on average, from $19.93 to $291.81. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $105.96 that is $0 to $11K a year per listing.

Average price
$105.96above the $15 to $100 sweet spot
Price range
$19.93–$291.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #1,830 within Nightstands. It carries 694 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
67%
Out of stock, average day
8.2%
Average rank
#1,830in Nightstands
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
694per listing
Listings tracked
229

04 · Newcomers

93 of last year's 108 launches cleared the first-year sales bar.

108 products launched here in the last 12 months. 93 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
108
Successful launches
93Amazon's first-year sales bar
Average brand age
19 months

Products

Top Rustic Nightstand Set of 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

110 rising

Sellers

130

Top-5 brand share

33%

Top 20: 61%

Top-5 click share

11%

Top 20: 32%

Open market

64%

  • Brand 112%
  • Brand 210%
  • Brand 36%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Search terms

Top Rustic Nightstand Set of 2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matching nightstands set of 212K/yr
  • nightstands with charging station set of 28K/yr
  • nightstands set of 2 grey12K/yr
  • rustic nightstand set of 211K/yr
  • nightstands set of 2 small6K/yr
  • nightstands set of 2 clearance4K/yr
  • nightstands set of 2 oak6K/yr
  • kids nightstand set of 28K/yr
  • small space nightstand set of 26K/yr
  • nightstands set of 2 gray7K/yr

Reviews and returns

What reviews say buyers love and hate about Rustic Nightstand Set of 2

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Assembly/Installation”
24%of negative reviews mention “Size-Overall”
2.1%of orders come back
“a little short”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Rustic Nightstand Set of 2 questions

Answered from the same tracked data.