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Rustic Coat Rack

Fail

Demand is soft, at -38.6% this quarter, so Rustic Coat Rack is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$51K/yr65K searches / yr
90-day growth
-38.6%search demand this quarter
Competition
32%top-5 click share · 39 brands · 46 sellers

Flapen Score

Rustic Coat Rack against its category

The dotted line is the Home & Kitchen average. Past it, Rustic Coat Rack is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rustic Coat Rack market on Amazon at a glance

Shoppers on Amazon United States searched for Rustic Coat Rack 65K times last year and spent an estimated $51K. The top 5 brands take 40% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -38.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-38.6%
Conversion, latest week
1.6%
Market size, estimated
$51Ka year
Peak month
January3.3× the quietest month
Top search term
rustic coat rack21K searches a year

02 · Price

A sale here is worth $48.62.

Listings sell for $48.62 on average, from $9.91 to $175.25. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $48.62 that is $0 to $5K a year per listing.

Average price
$48.62inside the $15 to $100 sweet spot
Price range
$9.91–$175.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #14,528 within Entryway Furniture. It carries 1,084 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
83%
Out of stock, average day
5.5%
Average rank
#14,528in Entryway Furniture
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,084per listing
Listings tracked
54

04 · Newcomers

4 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
31 months

Products

Top Rustic Coat Rack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

39 rising

Sellers

46

Top-5 brand share

40%

Top 20: 82%

Top-5 click share

32%

Top 20: 69%

Open market

56%

  • Brand 116%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Rustic Coat Rack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Rustic Coat Rack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rustic coat rack21K/yr
  • cactus coat rack15K/yr
  • farmhouse coat rack18K/yr
  • western coat rack10K/yr
  • cactus coat rack stand1K/yr

Reviews and returns

What reviews say buyers love and hate about Rustic Coat Rack

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Assembly/Installation”
17%of negative reviews mention “Quality-Overall”
3.2%of orders come back
“Inconsistent quality”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Rustic Coat Rack questions

Answered from the same tracked data.