Rust Colored Bath Towels

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months

126K

Growth, 90 days vs prior 90

-4.9%

Conversion, latest week

1.4%

Market size, estimated

$55Ka year

Peak month

September2.1× the quietest month

Top search term

terracotta bath towels24K searches a year

Listings sell for $31.06 on average, from $11.94 to $90.89. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $31.06 that is $0 to $3K a year per listing.

Average price

$31.06inside the $15 to $100 sweet spot

Price range

$11.94–$90.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.9%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #253 within Towels. It carries 2,433 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

94%

Out of stock, average day

5.6%

Average rank

#253in Towels

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

2,433per listing

Listings tracked

36

16 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

5Amazon's first-year sales bar

Average brand age

41 months