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Rum Runners for Cruise

Fail

Shoppers spend an estimated $49K a year here, so Rum Runners for Cruise is a Fail.

Flapen Score
31
31 / 100
Ranks 10,607 of 11,240 Home & Kitchen niches · −18 vs the category median of 49
Market size
$49K/yr76K searches / yr
90-day growth
+2.4%search demand this quarter
Competition
78%top-5 click share · 7 brands · 11 sellers

Flapen Score

Rum Runners for Cruise against its category

The dotted line is the Home & Kitchen average. Past it, Rum Runners for Cruise is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rum Runners for Cruise market on Amazon at a glance

Shoppers on Amazon United States searched for Rum Runners for Cruise 76K times last year and spent an estimated $49K. The top 5 brands take 92% of clicks. Demand peaks in Jan. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+2.4%
Conversion, latest week
5.5%
Market size, estimated
$49Ka year
Peak month
January1.6× the quietest month
Top search term
rum runners for cruise46K searches a year

02 · Price

A sale here is worth $11.78.

Listings sell for $11.78 on average, from $6.15 to $21.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $11.78 that is $3K to $6K a year per listing.

Average price
$11.78under the $15 to $100 sweet spot
Price range
$6.15–$21.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Bar Tools & Drinkware. It carries 2,193 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#46in Bar Tools & Drinkware
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
2,193per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Rum Runners for Cruise products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

11

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

4%

  • Brand 148%
  • Brand 212%
  • Brand 311%
  • Brand 411%
  • Brand 59%
  • Brand 64%
  • Open — no brand owns it (1 brand, 4%)

Demand

Rum Runners for Cruise search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Rum Runners for Cruise search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rum runners for cruise46K/yr
  • rum runners20K/yr
  • rum runner8K/yr
  • rum runner bags2K/yr

Reviews and returns

What reviews say buyers love and hate about Rum Runners for Cruise

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Leak-Proof”
49%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Long”
A buyer, on “Size-Overall”49% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rum Runners for Cruise questions

Answered from the same tracked data.