Rubber Bath Mat
FailThe top 5 brands take 100% of clicks, so Rubber Bath Mat is a Fail.
- Flapen Score
- 41 / 100Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 4941
- Market size
- $37K/yr35K searches / yr
- 90-day growth
- +17.1%search demand this quarter
- Competition
- 82%top-5 click share · 3 brands · 56 sellers
Flapen Score
Rubber Bath Mat against its category
The dotted line is the Home & Kitchen average. Past it, Rubber Bath Mat is stronger. Inside it, weaker.
Market
The Rubber Bath Mat market on Amazon at a glance
Shoppers on Amazon United States searched for Rubber Bath Mat 35K times last year and spent an estimated $37K. All 3 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- +17.1%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $37Ka year
- Peak month
- August3.6× the quietest month
- Top search term
- rubbermaid bath mats for tub11K searches a year
02 · Price
A sale here is worth $16.83.
Listings sell for $16.83 on average, from $12.52 to $24.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $16.83 that is $4K to $8K a year per listing.
- Average price
- $16.83inside the $15 to $100 sweet spot
- Price range
- $12.52–$24.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Bathtub Accessories. It carries 14,514 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #97in Bathtub Accessories
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 14,514per listing
- Listings tracked
- 10
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Rubber Bath Mat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rubbermaid Commercial Products Safti-Grip Bath Mat Large White Suction-Backed for Commercial/Residential Use for Home/Hotel/Shower/Bathtub
- Price
- $16.54
- Rating
- 4.6/5
- Reviews
- 10,685
- Age
- 9y ago

Rubbermaid INSTAMAT Bath Tub Shower Mat Non-Slip Tub Mat with Suction Cups Bath Mat Hangs on Showerhead for Quick Dry 27.2 x 15.2 Inch BPA-Free Easy to Clean for Inside Tub or Shower Clear
- Price
- $12.67
- Rating
- 4.2/5
- Reviews
- 177
- Age
- 8mo ago

Rubbermaid Commercial Products Bath Tub and Shower Mat 36-Inch X 18-Inch White Extra Long Machine Washable Safti-Grip Non-Slip Bathroom Mat with Suction Cups for Home/Hotel/Shower/Bathtub
- Price
- $23.09
- Rating
- 4.6/5
- Reviews
- 10,685
- Age
- 9y ago

Rubbermaid Commercial Products Safti-Grip Bath Mat Medium White Suction-Backed Non-Slip for Commercial/Residential Use for Shower Stall/Bathtub/Bathroom
- Price
- $15.91
- Rating
- 4.6/5
- Reviews
- 10,685
- Age
- 9y ago

Rubbermaid Soft Foam Bath Tub Shower Mat Non-Slip Tub Mat with Quick-Drain Holes 35.88 x 17 Inch BPA-Free Bath Mat for Inside Bathtub or Shower Grey
- Price
- $14.73
- Rating
- 4.0/5
- Reviews
- 87
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Rubbermaid Soft Foam Bath Tub Shower Mat Non-Slip Tub Mat with Quick-Drain Holes 35.88 x 17 Inch BPA-Free Bath Mat for Inside Bathtub or Shower Grey
- Price
- $14.73
- Rating
- 4.0/5
- Reviews
- 87
- Age
- 8mo ago

Rubbermaid INSTAMAT Bath Tub Shower Mat Non-Slip Tub Mat with Suction Cups Bath Mat Hangs on Showerhead for Quick Dry 27.2 x 15.2 Inch BPA-Free Easy to Clean for Inside Tub or Shower Clear
- Price
- $12.67
- Rating
- 4.2/5
- Reviews
- 177
- Age
- 8mo ago

Rubbermaid Soft Foam Tub Mat Non-Slip Bath Mat with Quick-Drain Holes 35.88 x 17 Inch BPA-Free Shower Mat for Inside Bathtub or Shower White
- Price
- $14.70
- Rating
- 4.0/5
- Reviews
- 87
- Age
- 8mo ago

Rubbermaid INSTAMAT Bath Tub Shower Mat Non-Slip Tub Mat with Suction Cups Bath Mat Hangs on Showerhead for Quick Dry 27.2 x 15.2 Inch BPA-Free Easy to Clean for Inside Tub or Shower Grey
- Price
- $13.16
- Rating
- 4.2/5
- Reviews
- 177
- Age
- 8mo ago

Rubbermaid Commercial Products Safti-Grip Bath Mat Large White Suction-Backed for Commercial/Residential Use for Home/Hotel/Shower/Bathtub
- Price
- $16.54
- Rating
- 4.6/5
- Reviews
- 10,685
- Age
- 9y ago
Newest
by launch date
Rubbermaid INSTAMAT Bath Tub Shower Mat Non-Slip Tub Mat with Suction Cups Bath Mat Hangs on Showerhead for Quick Dry 27.2 x 15.2 Inch BPA-Free Easy to Clean for Inside Tub or Shower Clear
- Price
- $12.67
- Rating
- 4.2/5
- Reviews
- 177
- Age
- 8mo ago

Rubbermaid Soft Foam Bath Tub Shower Mat Non-Slip Tub Mat with Quick-Drain Holes 35.88 x 17 Inch BPA-Free Bath Mat for Inside Bathtub or Shower Grey
- Price
- $14.73
- Rating
- 4.0/5
- Reviews
- 87
- Age
- 8mo ago

Rubbermaid INSTAMAT Bath Tub Shower Mat Non-Slip Tub Mat with Suction Cups Bath Mat Hangs on Showerhead for Quick Dry 27.2 x 15.2 Inch BPA-Free Easy to Clean for Inside Tub or Shower Grey
- Price
- $13.16
- Rating
- 4.2/5
- Reviews
- 177
- Age
- 8mo ago

Rubbermaid Soft Foam Tub Mat Non-Slip Bath Mat with Quick-Drain Holes 35.88 x 17 Inch BPA-Free Shower Mat for Inside Bathtub or Shower White
- Price
- $14.70
- Rating
- 4.0/5
- Reviews
- 87
- Age
- 8mo ago

Rubbermaid INSTAMAT Bath Tub Shower Mat Non-Slip Tub Mat with Suction Cups Bath Mat Hangs on Showerhead for Quick Dry 27.2 x 15.2 Inch BPA-Free Easy to Clean for Inside Tub or Shower White
- Price
- $12.52
- Rating
- 4.2/5
- Reviews
- 177
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
56
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- Rubbermaid Commercial Products61%
- Rubbermaid35%
- GORILLA GRIP4%
Demand
Rubber Bath Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.6×
Search terms
Top Rubber Bath Mat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rubbermaid bath mats for tub11K/yr
- rubbermaid bath mat12K/yr
- rubbermaid shower mat6K/yr
- rubbermaid tub mat3K/yr
- rubbermaid bathtub mat3K/yr
Reviews and returns
What reviews say buyers love and hate about Rubber Bath Mat
We read the reviews and the return reasons for every product selling here.
“it doesn't grip”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rubber Bath Mat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









