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Round Picture Frame

Fail

Buyers convert on only 1.1% of searches, so Round Picture Frame is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$71K/yr354K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
32%top-5 click share · 39 brands · 51 sellers

Flapen Score

Round Picture Frame against its category

The dotted line is the Home & Kitchen average. Past it, Round Picture Frame is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Round Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for Round Picture Frame 354K times last year and spent an estimated $71K. The top 5 brands take 43% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 354K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
354K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
1.1%
Market size, estimated
$71Ka year
Peak month
August1.5× the quietest month
Top search term
round picture frame75K searches a year

02 · Price

A sale here is worth $17.57.

Listings sell for $17.57 on average, from $7.28 to $43.85. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $17.57 that is $0 to $2K a year per listing.

Average price
$17.57inside the $15 to $100 sweet spot
Price range
$7.28–$43.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #2,880 within Picture Frames. It carries 504 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
7.9%
Average rank
#2,880in Picture Frames
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
504per listing
Listings tracked
54

04 · Newcomers

1 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Round Picture Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

39 falling

Sellers

51

Top-5 brand share

43%

Top 20: 82%

Top-5 click share

32%

Top 20: 69%

Open market

52%

  • Brand 120%
  • Brand 28%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Round Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Round Picture Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • round picture frame75K/yr
  • round frame49K/yr
  • circle frame33K/yr
  • circle picture frame28K/yr
  • round frames22K/yr
  • round picture frames18K/yr
  • round picture frames for wall19K/yr
  • small round picture frame12K/yr
  • round gold frame12K/yr
  • round photo frame11K/yr

Reviews and returns

What reviews say buyers love and hate about Round Picture Frame

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Frame Quality”
21%of negative reviews mention “Quality-Overall”
4.5%of orders come back
“But looks cheap”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Round Picture Frame questions

Answered from the same tracked data.