Round Candles

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months

142K

Growth, 90 days vs prior 90

-27.9%

Conversion, latest week

2.6%

Market size, estimated

$66Ka year

Peak month

December2.8× the quietest month

Top search term

round candles48K searches a year

Listings sell for $17.41 on average, from $5.68 to $32.29. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $17.41 that is $2K to $4K a year per listing.

Average price

$17.41inside the $15 to $100 sweet spot

Price range

$5.68–$32.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

6.2%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #228 within Candles. It carries 365 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

19.0%

Average rank

#228in Candles

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

365per listing

Listings tracked

27

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months