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Rose Candle

Maybe

Products sell for $23.39 on average, inside the sweet spot. But demand is soft, at -26.0% this quarter, so Rose Candle is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$339K/yr271K searches / yr
90-day growth
-26.0%search demand this quarter
Competition
36%top-5 click share · 20 brands · 104 sellers

Flapen Score

Rose Candle against its category

The dotted line is the Home & Kitchen average. Past it, Rose Candle is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Candle market on Amazon at a glance

Shoppers on Amazon United States searched for Rose Candle 271K times last year and spent an estimated $339K. The top 5 brands take 78% of clicks. Demand peaks in Feb–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $339K a year.

Searches, last 12 months
271K
Growth, 90 days vs prior 90
-26.0%
Conversion, latest week
5.4%
Market size, estimated
$339Ka year
Peak month
December1.8× the quietest month
Top search term
rose candle76K searches a year

02 · Price

A sale here is worth $23.39.

Listings sell for $23.39 on average, from $6.64 to $77.38. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $23.39 that is $6K to $12K a year per listing.

Average price
$23.39inside the $15 to $100 sweet spot
Price range
$6.64–$77.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #307 within Candles. It carries 782 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
96%
Out of stock, average day
5.1%
Average rank
#307in Candles
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
782per listing
Listings tracked
47

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Rose Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

20 flat

Sellers

104

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

36%

Top 20: 72%

Open market

20%

  • Brand 146%
  • Brand 215%
  • Brand 310%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Rose Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Rose Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rose candle76K/yr
  • la jolie muse candle57K/yr
  • rose scented candles27K/yr
  • rose candles18K/yr
  • la jolie muse16K/yr
  • rose scented candle8K/yr
  • la jolie candle9K/yr
  • rose candles scented8K/yr
  • la jolie muse scented candles11K/yr
  • roses candle6K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Candle

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “Smell”
48%of negative reviews mention “Smell”
1.3%of orders come back
“Smells plastic”
A buyer, on “Smell”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Rose Candle questions

Answered from the same tracked data.