Is rose candle profitable to sell on Amazon United States?

The niche generates $339K/yr across 47 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -26.0%. Flapen's verdict: Worth a look (59/100).

How competitive is the rose candle niche?

20 brands and 104 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in rose candle?

Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 1.3%.

When does demand for rose candle peak?

Demand peaks in Feb–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the rose candle niche?

Listings span $6.64–$77.38; the average listing price is $23.39 (sweet spot $15–$100). The average incumbent carries 782 reviews — the moat a new listing must climb.

rose candle

Worth a look

Shows a sweet-spot price point ($23.39 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$23.39

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$6.64–$77.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Review moat

Good781.62

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Market size

Good$339K

$339K/yr · 271K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Growth

Bad-26.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, rose candle is a $339K/yr Amazon United States market (271K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 59/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

rose candle market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $351K–$468K; units × avg price
Conversion rate: 5.4%
Avg BSR: #307
Page quality: 0%
Prime: 96%
Sponsored: 77%
Out of stock: 5.1%
Avg brand age: 40 months
Avg seller age: 156 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

20 flat

Sellers

104

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

36%

Top 20: 72%

Open market

20%

LA JOLIE MUSE46%
Yankee Candle15%
DL DREAMY DEWLA10%
Chesapeake Bay Candle4%
M&SENSE3%
Diptyque Paris3%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -26.0% search growth over the last 90 days.

Peak months: Feb, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top rose candle search terms

rose candle76K/yr -21.6%4.5% conv.
la jolie muse candle57K/yr -25.8%5.1% conv.
rose scented candles27K/yr -24.6%5.1% conv.
rose candles18K/yr -21.4%2.6% conv.
la jolie muse16K/yr -25.6%2.5% conv.
rose scented candle8K/yr -20.7%5.3% conv.
la jolie candle9K/yr -9.4%3.9% conv.
rose candles scented8K/yr -39.9%4.5% conv.
la jolie muse scented candles11K/yr -51.4%5.5% conv.
roses candle6K/yr -24.7%2.9% conv.

All search terms

Top rose candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LA JOLIE MUSE Santal Ros Scented Candles for Home Natural Soy 40 Hrs

LA JOLIE MUSE$21.524.6★814 rev

Yankee Candle Fresh Cut Roses Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable

Yankee Candle$18.014.7★554 rev

Fresh Cut Roses Candles Fresh Cut Roses Scented Candle Mothers Day Candle Gifts for Women Soy Candles for Home Scented 7oz 50 Hours Burn Home Dcor

DL DREAMY DEWLA$8.694.5★134 rev

LA JOLIE MUSE Rose Noir & Oud Scented Candles for Home 19 oz Natural Soy

LA JOLIE MUSE$35.944.6★1,639 rev

LA JOLIE MUSE Eucalyptus Sage Fresh Scented Candles for Home 19 oz Soy Wax

LA JOLIE MUSE$35.294.3★340 rev

Newest

by launch date

Fresh Cut Roses Odor Eliminating Candle Romantic Floral Scent for Bedroom & Bathroom Gently Covers Everyday Odors Air Freshing Scented Candles Soy Candle Gifts for Women Men 7oz

DL DREAMY DEWLA$12.5848 rev

6mo ago

Homsolver Tender Rose Scented Candles Natural Soy Candle Valentines Mothers Day Gift for Her Mom Wife Girlfriend Anniversary Birthday Gifts for Women Novelty Jar Candle with 50+ Hours of Burn

Homsolver$13.5644 rev

7mo ago

Rose Scented Aromatherapy Candle Rose Candle for Women Natural Soy Wax with Pure Cotton Wick Long-Lasting Burning Great Gift for Girls/Wife/Mom on Valentines/Mothers/Christmas/Birthday/Day

MR MIRYE$11.14217 rev

10mo ago

Yankee Candle Fresh Cut Roses Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time

Yankee Candle$25.75205 rev

11mo ago

Yankee Candle Fresh Cut Roses Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable

Yankee Candle$18.01554 rev

1y ago

What buyers say about rose candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell60%

“Great fragrance”

Brightness/Shine/Glow7%

“The brightness is actually relaxing”

Gifting Purpose6%

“Great gift”

Quality-Overall4%

“Excellent quality”

Value For Money4%

“Decent price”

Color2%

“The pink color is also very pretty”

Design-Overall2%

“Beautiful Craftsmanship”

Durability1%

“Lasts a long time”

Advertised Vs Actual Product1%

“As advertised”

Fire Resistance1%

“it makes it easy to snuff out the fire”

What buyers complain about

Smell48%

“Smells plastic”

Value For Money8%

“Expensive for so small size”

Size-Overall6%

“It's large”

Flammable3%

“cause a fire”

Quality-Overall2%

“Cheaply made”

Strength2%

“not as strong as I like”

Durability1%

“The burn lasted about a month”

Heating1%

“we don't have heat”

Noise Level1%

“There is a slight crackling sound with the wick”

Wood Quality1%

“Wood candle wick doesnt stay lit”

Top return reasons

Smell72%

Size-Overall8%

Advertised Vs Actual Product6%

Value For Money4%

Defective Material/Parts2%

Color2%

Functionality-Overall1%

Product Condition1%

Gifting Purpose1%

Quality-Overall1%

Common questions

Is rose candle profitable to sell on Amazon United States?: The niche generates $339K/yr across 47 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -26.0%. Flapen's verdict: Worth a look (59/100).
How competitive is the rose candle niche?: 20 brands and 104 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in rose candle?: Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 1.3%.
When does demand for rose candle peak?: Demand peaks in Feb–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the rose candle niche?: Listings span $6.64–$77.38; the average listing price is $23.39 (sweet spot $15–$100). The average incumbent carries 782 reviews — the moat a new listing must climb.